Sponsor U.

Developing the next generation of Sports & Sponsorship Executives

As Sponsorship continues to grow at a rapid pace, the complexity surrounding partnership, as well as interest in the industry is expanding significantly. The goal of Sponsor U. is provide an environment for students to gain the critical marketing & business understanding necessary for success within the sports sponsorship industry.

Product Knowledge

Covering all sponsorship platforms in detail, students learn to identify and understand 357 different sponsorship asset sub-types, the differences team to team and why and how brands and fans interact with each.

COMMUNITY &
MARKETS

VENUE

TEAM &
CONTENT

MEDIA

HOSPITALITY &
PROMOTIONS

PRODUCTS &
SERVICES

Benefits

Experience

Real projects based on viewing or attending the following:
  • Live games
  • Media broadcasts
  • Team Social & Digital Media
  • Ancillary programming
  • Brand research

Train

12 to 24 week eLearning and live courses, covering:
  • Media & venue content, assets and integration
  • Intellectual property, player & community relations
  • Business & marketing development

Network

Connecting with hundreds of like-minded individuals from across the country, many with experience at professional sports teams:
  • Strategic introductions
  • Group discussions
  • Group meet ups
  • One on one calls

Guidance

Assistance in near and long term goals of entering and growing within the industry:
  • Resume Assistance
  • Interviewing Feedback
  • Tactical and Strategic Coaching
  • Placement advisory within SU Network

Join Us

Over 250 students and 50 top universities have worked with us in just the past few months. If you’re interested in applying and learning more about Sponsor U and the organization as a whole, please fill out this form: