Sponsor U.

Developing the next generation of Sports & Sponsorship Executives

The goal of Sponsor U. is to provide an environment for students to gain the critical marketing & business understanding necessary for success in the sports sponsorship industry. Many of our scouts are referred for employment with professional sports teams after successfully completing our program.

Product Knowledge

Covering all sponsorship platforms in detail, students learn to identify over 350 different sponsorship asset sub-types, the differences from team to team, and how brands and fans interact with each.

COMMUNITY &
MARKETS

VENUE

TEAM &
CONTENT

MEDIA

HOSPITALITY &
PROMOTIONS

PRODUCTS &
SERVICES

Benefits

Experience

Real projects based on viewing or attending the following:
  • Live games
  • Media broadcasts
  • Team Social & Digital Media
  • Ancillary programming
  • Brand research

Train

12 to 24 week eLearning and live courses, covering:
  • Media & venue content, assets and integration
  • Intellectual property, player & community relations
  • Business & marketing development

Network

Connecting with hundreds of like-minded individuals from across the country, many with experience at professional sports teams:
  • Strategic introductions
  • Group discussions
  • Group meet ups
  • One on one calls

Guidance

Assistance in near and long term goals of entering and growing within the industry:
  • Resume Assistance
  • Interviewing Feedback
  • Tactical and Strategic Coaching
  • Placement advisory within SU Network

Join Us

Over 1500 students and 125 top universities have worked with us in just the past few months. If you’re interested in applying, please click below:

Apply Today!