Over the weekend SponsorUnited was on the ground at the 2022 Governors Ball at Citi Field. Some of the most unique brand activations take place during Music Festivals to leverage the energized fanbase. Tito’s, Goose Island, Bacardi, Coinbase, Dunkin’ & M&M’s activated throughout the festival, so which activations provided the most memorable experience for fans?
Tito’s Handmade Vodka: Tito’s “Party in the Shack”, where attendees could purchase Tito’s Handmade Vodka cocktails while charging their phones or taking photos in the photo booth. Attendees could also participate in activities to win branded sunglasses or bandanas.
Goose Island: Goose Island had a special photo booth opportunity with a bear to promote their own “beer hug” beer, along with some take home items like sunglasses.
Bacardi: Bacardi had their own sponsored club, with a couple activities where attendees could play pickleball, dance on the dance floor, a customized station for fans to personalize items with their on-site upcycling, along with a charging station.
Coinbase: Coinbase had an elevated space where attendees could scan the Coinbase QR code and set up their own Coinbase Wallet as well as take their own NFT profile picture which is then delivered via the app. (Nice way for brands to get fans to sign up for the app!)
Dunkin’: Dunkin’ had a sponsored club/deck, attendees could enjoy a cup of coffee along with photo opportunities with their branded swinging bench and phone booth. Unique selfie stations if you will.
M&M’s: M&M’s had a sponsored music lounge where attendees received free small samples of M&M chocolate, and participated in a personality/vibe test.