Category Report: Spiked/Hard Seltzer


As consumers diversify their tastes, spiked seltzer has grown at a record pace over the past two years. Increasingly, spiked seltzer brands have become active in the sports and entertainment sponsorship space.

Bud Light Seltzer, White Claw, and Truly lead the way in the category, and new entrants to the space such as Mighty Swell have started to generate buzz. 28 brands to date have entered the sponsorship space in what will continue to be a major growth category in sponsorship.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.