Sponsor Insights



Hudock brings years of agency experience managing Pepsi and Anheuser-Busch partnership portfolios.

Stamford, CT, Release: June 8, 2020

SponsorUnited today announced that industry leader Bill Hudock joins as Senior Vice President of Marketing and Communications.

Hudock joins SponsorUnited after most recently having served as Group VP at Genesco Sports Enterprises. SponsorUnited is a sponsorship technology platform utilized by the majority of major sports teams, media, brands, and agencies, and backed in part by Milwaukee Bucks owner Marc Lasry.

An industry veteran, Hudock brings multi-faceted expertise in the sports and entertainment space through years of experience working with top- tier brands, teams, and agencies. A 2019 Sports Business Journal Forty Under 40 award recipient, Hudock has worked on Pepsi and Anheuser Busch’s expansive sports sponsorship portfolios at the league, team, and athlete level including the Pepsi Super Bowl Halftime Show. Prior to that, Hudock held marketing and communication roles with the Philadelphia Eagles, Buffalo Bills and Carolina Panthers.

“We are thrilled to welcome Bill to SponsorUnited,” said founder and president, Bob Lynch. “SponsorUnited is experiencing rapid growth and expansion across media, agencies and brands, and Bill will bring a wealth of knowledge and innovation to our organization. His background in developing, implementing, and managing premier partnerships will continue our trajectory as the market leader in sponsorship data and technology.”

“As sports and entertainment sponsorships become more diverse and complex, the need to have data at your fingertips is more evident every day,” said Hudock. “Buyers have to justify spends and keep tabs on competition and sellers have to seek new industries for revenues and expand into new markets. SponsorUnited provides an efficient solution to all of these needs.”

About SponsorUnited

Launched in 2018, SponsorUnited has become the market leader in sponsorship technology, building a marketplace for the next generation of sports and entertainment partnerships using proprietary technology, machine learning and an extensive scouting network, to compile the most comprehensive mapping of sponsorship assets in the world and used by the majority of teams, agencies and sports media entities in North America. For a demo of the platform, please visit SponsorUnited.com/contact-sponsorunited


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