Sponsor Insights

SportsNet & ABC, The Homes Of The 2022 Stanley Cup

Game 5 of the NHL Stanley Cups takes place tonight, as both the Tampa Bay Lightning and Colorado Avalanche look to take home the cup. The Finals feature different broadcasts for US and Canadian based fans, with ABC hosting the US coverage and SportsNet hosting Canadian coverage. Looking back at the first game of the series, what differences and similarities did we find between the brands and assets sponsoring the most important matchup of the NHL season?

SportsNet’s broadcast featured 46 unique brands. The top three most frequent brands and their assets during the Canadian coverage were:

  • DraftKings (Gaming)
  • Logo in Broadcast Studio
  • Live Read Commercial
  • Sponsored Segment
  • Split Screen Commercial
  • Recorded Commercial (3)

​​On Canadian broadcasts, the gaming category ranked 3rd. Didn’t crack the top 10 for US broadcasts. Reasoning would logically be legalization of single-game gambling in Canada this past August before the season started.

  • Scotiabank (Banking)
  • Period Naming Rights (Presenting Sponsor)
  • Live Read Commercial
  • Logo Pop Up
  • Recorded Commercial (3) 
  • SkipTheDishes (On-Demand Delivery)
  • Sponsored Segment
  • Live Read Commercial
  • Recorded Commercial (2)

ABC’s broadcast featured 61 unique brands. The three most prominent brands from the  US coverage were as follows:

  • Lexus (Luxury Car Manufacturer)
  • Intermission Report Naming Rights (Presenting Sponsor)
  • Logo in Studio
  • Live Read Commercial
  • Recorded Commercial (4) 
  • GEICO (Insurance
  • Presenting Sponsor of the 2022 Stanley Cup Finals
  • Live Read Commercial
  • Logo Pop up
  • Recorded Commercial (3) 
  • Verizon (Telecommunications)
  • Pregame Naming Rights (Presenting Sponsor)
  • Logo in Studio
  • Recorded Commercial (3)
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