Arguably the most impactful moment of the year for advertising, 76 brands took part in the CBS Super Bowl broadcast.
While traditional Super Bowl advertisers continue to leverage the moment, this year saw many new brands in emerging categories participating in the Super Bowl. From Mercari, Inc. and DoorDash to Fiverr and Vroom, it will be interesting to see if the new entries continue to be a player in the space for beyond this year.
About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.