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Super Bowl LVI | Commercial Endorsements

The average cost for a Super Bowl LVI commercial this year was the highest it’s ever been. According to NBC Sports, a 30-sec ad was priced at a $6.5M. Last year’s Super Bowl averaged roughly $5.5M.

For many viewers, Super Bowl commercials are the most attractive part of the game. These viewers hush the room as their favorite athletes, celebrities and influencers team up with brands in a unique, and usually funny way. SponsorUnited tracked a 30% increase in brand partnerships with athletes, influencers and celebrities. In addition, a shocking 61% of all ads during the Super Bowl featured an athlete, celebrity or influencer.

  1. Serena Williams – Currently with 26 endorsements, Serena partnered with Tonal creating a campaign geared towards women letting them know they can also use strength equipment.
  2. Alex Morgan – Having 25 partnerships within 15 categories, Morgan has a deal with Michelob Ultra which saw her face along with Jimmy Butlers and Nneka Ogwumike on cases being sold at stores as well as on the big screens during the Super Bowl.
  3. Martha Stewart – Starring in the BIC’s commercial with Snoop Dogg promoting the new EZ Reach Lighter Ad Campaign during the Super Bowl. The famous chef totals 20 deals with brands from a variety of different categories such as Appliances & Kitchen, Food Distributor and Food Products.
  4. Guy Fieri – Although he owns multiple restaurants and follows Martha Stewart as a famous chef, Fieri showcased his diverse portfolio of partners in a commercial with Bud Light Seltzer. Fieri has 19 deals in 13 categories while being the face of King’s Hawaiian in grocery stores.
  5. Becky G –  Becky G partnership with Jimmy Choo currently is her highest engaged post on social media with over a 1.1 million engagement score. The international music artist debuted in an ad with Michelob Ultra Pure Gold during the Super Bowl which added to her current list of 17 partners.

Here is a list of all of the brands and their celebrity endorsements per commercial:

Brand Celebrity/Influencer/Athlete
Amazon Alexa Scarlett Johansson, Colin Jost
AT&T Mila Kunis, Demi Moore
AT&T Zac Efron
Avocados from Mexico Drew Brees
Avocados from Mexico Andy Richter
Bic Lighters Martha Stewart, Snoop Dogg
BitBuy Kyle Lowry
BMW Arnold Schwarzenegger
BMW Salma Hayek
Booking.com Idris Elba, Jonathan Goldsmith, Isaiah Mustafa
Bud Light Seltzer Hard Soda Guy Fieri
Busch Light Kenny G
DraftKings Jerry Rice
Expedia Ewan McGregor
Frito Lay – Cheeto’s Megan Thee Stallion
Frito Lay – Cheeto’s & Doritos Charlie Puth
Frito-Lay/Pepsi Co Peyton Manning, Eli Manning, Jerome Bettis, Victor Cruz, Terry Bradshaw
GM Dr. Evil
GM Rob Lowe, Seth Green, Mindy Sterling
Googel Pixel Lizzo
Greenlight Ty Burrell
Hellmann’s Jerod Mayo
Hellmann’s Pete Davidson
Hologic Mary J Blige
Honey Gibi ASMR
Honey Daniel Thrasher
Lay’s Seth Rogen, Paul Rudd
Michelob Ultra Peyton Manning, Steve Buscemi
Michelob Ultra Peyton Manning, Brooks Koepka, Alex Morgan, Nneka Ogwumike, Jimmy Butler, Serena Williams
Michelob Ultra Organic Seltzer Brooks Koepka
Michelob Ultra Pure Gold Becky G
NFL Michael Strahan
Nissan Eugene Levy, Danai Gurira, Dave Bautista
Nissan Brie Larson
Oikos Deion Sanders, Shedeur Sanders (Son)
Pepsi (halftime show) Eminem, Snoop Dogg, Mary J Blige, Kendrick Lamar, Dr. Dre
Planet Fitness Lindsay Lohan, William Shatner, Dennis Rodman, Buzzy Cohen, Danny Trejo
Planters Ken Jeong, Joel Mchale
Rakuten Hannah Waddingham
Rocket Mortgage / Rocket Homes Anna Kendrick, Barbie
Salesforce Matthew McConaughey
Sam’s Club Kevin Hart
Squarespace Zendaya
Stella Artois’ Eli Manning, Ryan Clark, Dan Marino
T-Mobile Dolly Parton, Miley Cyrus
Taco Bell Doja Cat
Telemundo Andres Cantor, Kelly Clarkson, Blake Shelton, the Despicable Me minions
Tonal Serena Williams
Toyota Brian McKeever, Robin McKeever
Toyota Tommy Lee Jones, Leslie Jones, Rashida Jones, Nick Jonas
TurboTax Jason Sudeikis
Uber Eats Gwyneth Paltrow, Jennifer Coolidge, Trevor Noah
Verizon Jim Carrey, Geraldine Viswanathan

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