Sponsor Insights

Super Bowl LVII Offers Another Unrivaled Opportunity for Advertisers

Last Sunday’s Super Bowl LVII–the most-watched NFL championship game in six years, with an average audience of 113M–offered brands the unique opportunity to reach fans with splashy, statement-making campaigns on a global stage.

NFL sponsors chose an array of activations during the broadcast, including featured segments, billboard/ad/logo pop-ups, and naming rights for key elements–like the Apple Music Halftime Show.

More than 15 brands leveraged one of the above assets in Super Bowl LVII:

  • Amazon
  • Amazon Web Services
  • Apple Music
  • Bud Light
  • Crown Royal
  • General Motors
  • Google Pixel
  • Jeep
  • M&M’s
  • Michelob Ultra
  • Pepsi Zero Sugar
  • RAM
  • T-Mobile
  • Walt Disney Pictures
  • Youtube TV

On the broadcast front, 46 brands featured more than 100 celebrities in hotly anticipated  commercials throughout the game–most of which mark the start of multifaceted campaigns that include social posts, additional ads, and other activations.  

Check out the full list of Super Bowl LVII advertisers and their featured celebrities:

Alaska Airlines Nick Cho
Alaska Airlines Tan France
Avocados From Mexico (AFM) Anna Faris
Booking.com Ben Falcone
Booking.com Melissa McCarthy
Bud Light Keleigh Sperry Teller
Bud Light Miles Teller
Budweiser Kevin Bacon
Busch Beer Sarah McLachlan
Crown Royal Dave Grohl
Dexcom Nick Jonas
DoorDash Matty Matheson
DoorDash Raekwon The Chef
Doritos Jack Harlow
Downy Danny McBride
DraftKings David Ortiz
DraftKings Emmitt Smith
DraftKings Julius Erving
DraftKings Kevin Bacon
DraftKings Kevin Hart
DraftKings Lisa Leslie
DraftKings Ludacris
DraftKings Metro Boomin
DraftKings Tony Hawk
Dunkin’ Ben Affleck
Dunkin’ Jennifer Lopez
e.l.f. Beauty Jennifer Coolidge
Experian John Cena
FanDuel Adam Vinatieri
FanDuel Kay Adams
FanDuel Rob Gronkowski
General Motors Will Ferrell
Google Pixel Amy Schumer
Google Pixel Doja Cat
Google Pixel Giannis Antetokounmpo
Heineken 0.0 Paul Rudd
Hellmann’s Brie Larson
Hellmann’s Jon Hamm
Hellmann’s Pete Davidson
Hyundai Motor Kevin Bacon
Hyundai Motor Sosie Bacon
M&M’s Maya Rudolph
McDonald’s Cardi B
McDonald’s Offset
Menards Brandon Jones
Menards Dale Earnhardt Jr.
Michelob Ultra Alex Morgan
Michelob Ultra Brian Cox
Michelob Ultra Canelo Alvarez
Michelob Ultra Jimmy Butler
Michelob Ultra Nneka Ogwumike
Michelob Ultra Serena Williams
Michelob Ultra Tony Romo
Microsoft Surface Talanoa Hufanga
Netflix Will Ferrell
NFL – National Football League Bella Rasmussen
NFL – National Football League Billie Jean King
NFL – National Football League Diana Flores
NFL – National Football League Erin Andrews
NFL – National Football League Jim Kelly
NFL – National Football League Jimmy Donaldson ‘MrBeast’
NFL – National Football League Vanita Krouch
Oikos Deion Sanders
Oikos Shedeur Sanders
Oikos Shilo Sanders
Peacock Natasha Lyonne
Pepsi Zero Sugar Ben Stiller
Pepsi Zero Sugar Stephen Martin
Pizza Hut Alex Rodriguez
Pizza Hut Erin Andrews
Pizza Hut Howie Long
Pizza Hut Von Miller
Planters Peanuts Jeff Ross
PopCorners Aaron Paul
PopCorners Bryan Cranston
Popeyes Louisiana Kitchen Dieunerst Collin
Priceline.com Kaley Cuoco
Pringles Meghan Trainor
Rakuten Alicia Silverstone
Rakuten Elisa Donovan
Remy Martin Serena Williams
Skechers Howie Long
Skechers Martha Stewart
Skechers Snoop Dogg
Skechers Tony Romo
Squarespace Adam Driver
T-Mobile Bradley Cooper
T-Mobile Donald Faison
T-Mobile John Travolta
T-Mobile Zach Braff
Tillamook Carson Elliot
Tillamook Goodboy Noah
Tillamook Grace Hayes
Uber Diddy
Uber Donna Lewis
Uber Haddaway
Uber Kelis
Uber Montell Jordan
Uber Ylvis
Workday Billy Idol
Workday Gary Lee Clark Jr
Workday Joan Jett
Workday Ozzy Osbourne
Workday Paul Stanley
Xfinity Chris Bauer
Xfinity Will Forte


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