Last Sunday’s Super Bowl LVII–the most-watched NFL championship game in six years, with an average audience of 113M–offered brands the unique opportunity to reach fans with splashy, statement-making campaigns on a global stage.
NFL sponsors chose an array of activations during the broadcast, including featured segments, billboard/ad/logo pop-ups, and naming rights for key elements–like the Apple Music Halftime Show.
More than 15 brands leveraged one of the above assets in Super Bowl LVII:
- Amazon
- Amazon Web Services
- Apple Music
- Bud Light
- Crown Royal
- General Motors
- Google Pixel
- Jeep
- M&M’s
- Michelob Ultra
- Pepsi Zero Sugar
- RAM
- T-Mobile
- Walt Disney Pictures
- Youtube TV
On the broadcast front, 46 brands featured more than 100 celebrities in hotly anticipated commercials throughout the game–most of which mark the start of multifaceted campaigns that include social posts, additional ads, and other activations.
Check out the full list of Super Bowl LVII advertisers and their featured celebrities:
| Alaska Airlines | Nick Cho |
| Alaska Airlines | Tan France |
| Avocados From Mexico (AFM) | Anna Faris |
| Booking.com | Ben Falcone |
| Booking.com | Melissa McCarthy |
| Bud Light | Keleigh Sperry Teller |
| Bud Light | Miles Teller |
| Budweiser | Kevin Bacon |
| Busch Beer | Sarah McLachlan |
| Crown Royal | Dave Grohl |
| Dexcom | Nick Jonas |
| DoorDash | Matty Matheson |
| DoorDash | Raekwon The Chef |
| Doritos | Jack Harlow |
| Downy | Danny McBride |
| DraftKings | David Ortiz |
| DraftKings | Emmitt Smith |
| DraftKings | Julius Erving |
| DraftKings | Kevin Bacon |
| DraftKings | Kevin Hart |
| DraftKings | Lisa Leslie |
| DraftKings | Ludacris |
| DraftKings | Metro Boomin |
| DraftKings | Tony Hawk |
| Dunkin’ | Ben Affleck |
| Dunkin’ | Jennifer Lopez |
| e.l.f. Beauty | Jennifer Coolidge |
| Experian | John Cena |
| FanDuel | Adam Vinatieri |
| FanDuel | Kay Adams |
| FanDuel | Rob Gronkowski |
| General Motors | Will Ferrell |
| Google Pixel | Amy Schumer |
| Google Pixel | Doja Cat |
| Google Pixel | Giannis Antetokounmpo |
| Heineken 0.0 | Paul Rudd |
| Hellmann’s | Brie Larson |
| Hellmann’s | Jon Hamm |
| Hellmann’s | Pete Davidson |
| Hyundai Motor | Kevin Bacon |
| Hyundai Motor | Sosie Bacon |
| M&M’s | Maya Rudolph |
| McDonald’s | Cardi B |
| McDonald’s | Offset |
| Menards | Brandon Jones |
| Menards | Dale Earnhardt Jr. |
| Michelob Ultra | Alex Morgan |
| Michelob Ultra | Brian Cox |
| Michelob Ultra | Canelo Alvarez |
| Michelob Ultra | Jimmy Butler |
| Michelob Ultra | Nneka Ogwumike |
| Michelob Ultra | Serena Williams |
| Michelob Ultra | Tony Romo |
| Microsoft Surface | Talanoa Hufanga |
| Netflix | Will Ferrell |
| NFL – National Football League | Bella Rasmussen |
| NFL – National Football League | Billie Jean King |
| NFL – National Football League | Diana Flores |
| NFL – National Football League | Erin Andrews |
| NFL – National Football League | Jim Kelly |
| NFL – National Football League | Jimmy Donaldson ‘MrBeast’ |
| NFL – National Football League | Vanita Krouch |
| Oikos | Deion Sanders |
| Oikos | Shedeur Sanders |
| Oikos | Shilo Sanders |
| Peacock | Natasha Lyonne |
| Pepsi Zero Sugar | Ben Stiller |
| Pepsi Zero Sugar | Stephen Martin |
| Pizza Hut | Alex Rodriguez |
| Pizza Hut | Erin Andrews |
| Pizza Hut | Howie Long |
| Pizza Hut | Von Miller |
| Planters Peanuts | Jeff Ross |
| PopCorners | Aaron Paul |
| PopCorners | Bryan Cranston |
| Popeyes Louisiana Kitchen | Dieunerst Collin |
| Priceline.com | Kaley Cuoco |
| Pringles | Meghan Trainor |
| Rakuten | Alicia Silverstone |
| Rakuten | Elisa Donovan |
| Remy Martin | Serena Williams |
| Skechers | Howie Long |
| Skechers | Martha Stewart |
| Skechers | Snoop Dogg |
| Skechers | Tony Romo |
| Squarespace | Adam Driver |
| T-Mobile | Bradley Cooper |
| T-Mobile | Donald Faison |
| T-Mobile | John Travolta |
| T-Mobile | Zach Braff |
| Tillamook | Carson Elliot |
| Tillamook | Goodboy Noah |
| Tillamook | Grace Hayes |
| Uber | Diddy |
| Uber | Donna Lewis |
| Uber | Haddaway |
| Uber | Kelis |
| Uber | Montell Jordan |
| Uber | Ylvis |
| Workday | Billy Idol |
| Workday | Gary Lee Clark Jr |
| Workday | Joan Jett |
| Workday | Ozzy Osbourne |
| Workday | Paul Stanley |
| Xfinity | Chris Bauer |
| Xfinity | Will Forte |
