Last Sunday’s Super Bowl LVII–the most-watched NFL championship game in six years, with an average audience of 113M–offered brands the unique opportunity to reach fans with splashy, statement-making campaigns on a global stage.

NFL sponsors chose an array of activations during the broadcast, including featured segments, billboard/ad/logo pop-ups, and naming rights for key elements–like the Apple Music Halftime Show.

More than 15 brands leveraged one of the above assets in Super Bowl LVII:

• Amazon

• Amazon Web Services

• Apple Music

• Bud Light

• Crown Royal

• General Motors

• Google Pixel

• Jeep

• M&M’s

• Michelob Ultra

• Pepsi Zero Sugar

• RAM

• T-Mobile

• Walt Disney Pictures

• Youtube TV

On the broadcast front, 46 brands featured more than 100 celebrities in hotly anticipated  commercials throughout the game–most of which mark the start of multifaceted campaigns that include social posts, additional ads, and other activations.  

‍