Sponsor Insights

Richmond Fall Race Endorsements

Kevin Harvick won his second-straight Cup on Sunday during the NASCAR’s Richmond Fall Race.

Harvick partners with 12 brands, including deals with Xfinity,
SubwayRheem ManufacturingCampers Inn RV, and Busch Beer.

NASCAR Endorsements

1st NASCAR Cup Series at World Wide Tech Raceway

The Enjoy Illinois 300 Presented by Ticketsmarter took place Sunday and kept NASCAR fans on the edge of their seats. This was the first Cup Series NASCAR Race held at World Wide Technology Raceway at Gateway and it did not disappoint. It was an exciting event that finished with an overtime shootout won by Joey Logano, achieving his 60th career win in his 15 years of racing. Lagano has Pennzoil as a main sponsor along with a hit list of brands that includes Shell, AAA & Ford.

World Wide Tech became the raceway title sponsor in 2019 and during the event there was a large amount of brands present in-venue, most of which have a direct tie to the midwest. Brands had a huge presence through the speedway (not just on the cars) so which brands were present?

Present via signage & activations were Ameren Illinois, Bommarito Automotive Group, C.A. Jones, Illinois Office of Tourism, Scott Credit Union, SSM Health, and of course World Wide Technology. Outside of the race itself, many of the brand activations draw their own attention from fans attending the raceway from tabling to interactive activities present throughout the venue. Some big brands activating on race day include Enterprise Rent-A-Car, GEICO, Toyota Racing, Oakley, McDonald’s, and State Farm. Brands also have exposure through the drivers themselves, mostly through the branding on the cars themselves. 

It’s no surprise that the best way to get brand exposure is to have your driver finish 1st. However, for this past Cup Series race, it pays to be partners with the top 5 finishers: Joey Logano x Pennzoil, Kyle Busch x Snickers, Kurt Busch x Monster Energy, Ryan Blaney x Dent Wizard, and Aric Almirola x Ford.

2022 Spanish Grand Prix | Endorsements

Sunday saw Max Verstappen win the 2022 Spanish Grand Prix in Barcelona. After their home race, we compare the two Spanish drivers – Carlos Sainz of Scuderia Ferrari and Fernando Alonso of BWT Alpine.


2022 Miami Grand Prix | Instant Replay

The 2022 Formula 1 Miami Crypto.Com Grand Prix was an event not to be missed! Even with soaring ticket prices, over 85k fans were in attendance from all parts of the globe. In typical Miami fashion, the Grand Prix featured sponsored events and activities only Miami could produce. Inclusive of  week-long events and waterfront activations.

Here’s what you missed…

The spectating area was divided into 4 “campuses,” North, South, East, and West.

After visiting the North Campus, fans were able to walk towards the South Campus, which featured a variety of activation, including Ferrari, Crypto.com, and McLaren, Bal Harbour Shops, among others. This area seemed to be geared towards suites and a more upscale ambiance and audience.

From drop off at gate 13, fans walked into the North Campus, which included activities from Red Bull, ESPN and Gainbridge, among many other merchandise, food, and drink vendors.

The East Campus and Marina provided a unique vibe, with yachts and a large club sponsored by MSC Cruises. This was one of the main focal points of the layout and was definitely a talking point.

There were also some other activations around the track from AutoNation, Flor De Cana, Heineken, Hard Rock, just to name a few.

The Miami GP was a massive success for the city as well as Formula 1 itself. Next stop, Vegas!

F1 Miami

GEICO | Brand Spotlight

With the GEICO 500 NASCAR Cup Series race taking place this weekend, we take a look at GEICO’s sponsorship and media activity outside of the big race.

GEICO has 300+ sponsorship deals across 80+ different leagues/associations.


Geico Brand Spotlight

Scuderia Ferrari | F1 Team Spotlight

The first race of the F1 season took place this past Sunday at the Bahrain International Circuit. Scuderia Ferrari won the season-opening Bahrain Grand Prix in a one-two finish with teammates Charles Leclerc and Carlos Sainz on Sunday. The team has over 25 sponsors currently, with over 15M social media followers ranking 3rd across all F1 teams. 50% of the auto brands the team partners with are in the Aftermarket – Parts & Equipment sub-category.

Among F1 teams, Scuderia Ferrari ranks 5th in terms of sponsorship deals. At the race there were over 10 brands having a presence during the broadcast as well as with signage at the track. 

Throughout the Bahrain International Circuit, Crypto.com had over five assets between the broadcast and venue after recently signing a deal with F1 entering this season. Signage included the Archway, Barrier, a fixed and rotating billboard as well as naming rights to the podium where the top finishers are presented. 

Rolex has been a sponsor of F1 since 2013 and receives tons of exposure during races. As the Official Timepiece of F1, Rolex began the season with eight assets between the broadcast and venue. Similar to Crypto.com, Rolex can be seen with the similar assets while also having a Fixed Groundscape as well as having the event clock signage.




Grand Prix of Qatar | Instant Replay

Sunday was the first race of the 2022 MotoGP season, with Bastianini taking the victory in Qatar.

The Qatar Tourism Authority showcased many assets in their home GP, along with a variety of other brands activating.