The 2022 Laver Cup was held over the weekend at O2 Arena in London, England.
ROLEX, the founding parter of the Cup, along with Mercedes-Benz AG, HEAD & UPS were some of the brands activating during the tournament.
Tag: Tennis
Roger Federer & Serena Williams Endorsements
While the storied careers of Roger Federer and Serena Williams–two of the best tennis players in the sport’s history–have just come to an end, both athletes are primed to continue their successful sponsorship careers off the court.
With over 34M total followers each on social media, Williams is the most popular female tennis player across social media, while Federer’s following ranks second behind Rafael Nadal. Though both were wrapping up their careers, Williams’ followers increased 7% in the last 12 months, and Federer’s following grew by 3%. This year alone, Williams and Federer have 4 of the top 5 social posts (2 each) across pro tennis players, ranked by total engagement.
Both athletes will almost certainly continue to leverage their powerful social platforms for brand partnerships. Williams’ 19 deals–among them Gatorade, Nike, Ubrelvy, Audemars Piguet, and Berlei–include 65 social posts, with total engagement (likes/comments/shares) of over 6M, averaging more than 324K per brand and 82K per post. Since 2020, Williams’ sponsored posts have averaged a total engagement of over 11M per year.
Racket Sport athletes have seen a total social engagement of more than 80M this year. Over 550 brands currently utilize these athletes in campaigns, with each brand garnering average engagement of over 140K per campaign.
While Federer’s sponsored posts since 2020 have averaged a significantly lesser total engagement of 1.4M per year, he’s focused on other promotional avenues over social media. Federer–who has the most deals among men’s tennis players by a significant margin over Rafael Nadal and Andy Murray–has starred in more than 8 commercials or marketing campaigns with brands including Rolex, On-Running, Uniqlo, and Switzerland Tourism, amongst others.
2022 Citi Open
Nick Kyrgios won Washington’s 2022 Citi Open, his second Citi Open championship in just over three years.
Citi was the title sponsor for this event. Host sponsors included Kastle Systems, Events DC, CityRidge, Emirates and Tennis Channel.
Wimbledon Activations
Congratulations to Novak Djockovic and Elena Rybakina for taking home the men’s and women’s singles title in the 100th anniversary of Wimbledon at Centre Court.
Take a look at some the unique ways brands activated at the 14 day tournament.
Wimbledon Endorsements
The 135th Wimbledon Championships began today, with many big names competing in the largest tennis event of the year.
We highlight the endorsement deals for the top two seeds in both Men’s and Women’s singles.
History In The Making at Roland Garros
Roland Garros 2022 was not a tournament to be missed, but if you did you heard about it. Not only did Rafael Nadal win his 22nd Grand Slam title (which cements him as the greatest winner of all time), Iga Świątek continues her unbeaten streak of 35 wins consecutively and became the new number one women’s tennis player in the world.
The official sponsors of the event reaped the benefit of these history-making moments as all eyes were on the players and surrounding tournament signage. The brands making the biggest impression through the tournament were BNP Paribas, Emirates, Lacoste, Renault, Wilson, Oppo, Perrier, Rolex, Engie and Infosys.
On the athlete endorsements side, Nadal has over 44M followers on social media that over 11 brands have the privilege of leveraging. His partnerships provide a voice to brands like Babolat, Nike, Kia, Telefonica, Amstel Ultra, and Richard Mille, among others.
Nadal’s highest engaged posts were for these brand partners:
- Kia: 635K
- Telefonica: 470K
- Amstel Ultra: 440K
- Cantabria Labs: 260K
- Babolat: 99K
Within the women’s bracket, the Polish Iga Świątek has agreements with PZU Group, Tecnifibre, Asics, Rolex and Xiaomi. Iga also has an impressive social following like Nadal and has a total engagement of over 12M across 83 branded posts with five brands. With 10.93% of her audience engaged per post, each brand has received nearly 2.5M likes/comments/shares.
