Tourism Category Report


Florida anyone? As we look ahead to spring break season, we examine the Tourism category in sports and entertainment sponsorship. Four out of the top five spots are taken by tourism brands from the Sunshine State.

The host of this year’s Super Bowl, tourism brands Visit St. Pete Clearwater and Visit Tampa Bay rank one and two in number of deals, while Barbados Tourism Marketing Inc. is the most searched tourism brand by SponsorUnited users.

About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship assets in the world. We provide tools for brands, properties and agencies to leverage this data to efficiently research, buy and sell sponsorships.