And this is why you have Waste Management as your presenting sponsor….
According to our SponsorUnited team (and yes, we had our stopwatches ready), it took 3 minutes to clear this “display of appreciation” from the fans after Sam Ryder’s hole-in-one on the iconic 16th hole today at TOC Scottsdale for the WM Phoenix Open. Impressive cleanup!
Waste Management began its sponsorship of the PGA event, Phoenix Open, back in 2010 and recently signed an extension through 2030. Moments like this as a presenting sponsor give you an extra boost nationally. The brand has 18 total sponsorship assets, 3X more than their second largest deal in terms of sponsorship assets with the Houston Texans having 6. Throughout the tournament, according to SponsorUnited data, there were 14 different locations where Waste Management signage was visible including tee-box signage.
Outside of being the presenting sponsor of the Phoenix Open, Waste Management has over 60 other sponsorship deals. Their most frequently bought assets with these other partnerships include Interior Signage, TV-Visible Signage as well as Event Content/Activation. Philadelphia is their top market where they have over 5 sponsorship or media deals.