Notably, the WWE has signed the Cavinder twins after the two broke into the industry July 1st signing duel NIL deals with Boost Mobile. Boost Mobile and the WWE touted their new endorsers with billboards in New York’s famous Times Square. Hayley Cavinder edges out her sister Hanna, having one more deal for a total of 10.
Similar to college football athletes, Raising Cane’s also targeted woman college athletes being the second most active brand signing NIL deals with woman in college athletics. Degree is currently the top brand in the space having social posts incorporated into all of their deals, while 80% of all NIL deals include social posts according to SponsorUnited’a data.
On average, every female in college sports with 1 endorsement deal actually has at least 2 deals. Over 100 brands have entered the space in the 6+ months that College NIL deals have been legal. There is still tons of opportunity for partnership growth tied to female college athletes as there’s over 475 brands with Men’s college athletics deals.