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Introducing SponsorUnited 4.0: Your Sponsorship Intelligence Operating System

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Brands

Discover, evaluate, and activate high-impact partnerships with speed and precision.

Rights Holders

From prospecting to activation—empower your team through every stage of the sponsorship journey.

Media Companies

Uncover new brand partners, price with precision, and grow sponsorship revenue faster than ever.

Agencies

Pitch, plan, and optimize client partnerships with confidence and clarity.

Educators

Bring real-world sponsorship data and tools into the classroom to prepare students for industry roles.

Ready to unlock unrivaled insights?

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Learn how SponsorUnited is redefining sponsorship intelligence.

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The Industry’s Leading
Sponsorship Intelligence Platform

Built for speed, precision, and frictionless decision-making, SponsorUnited is your AI-native operating system for sponsorship.

Book a Demo Today

Trusted by 1,100+ organizations to make intelligent marketing and partnership decisions

[ Solutions by Audience ]

Insights Delivering Impact for
Your Business

A baseball player wearing number 4, labeled Butler, runs the bases with arms raised during a game, with fans blurred in the background.

Solutions for
Brands

  • Discover white space and evaluate properties with AI-driven insights.
  • Benchmark pricing and validate spend with $30B+ in verified deal data.
  • Shape smarter activations with the industry’s largest sponsorship creative library.
A Kansas City Chiefs player emerges through smoke with arms raised during team introductions on the field, surrounded by a cheering crowd.

Solutions for
Rights Holders

  • Find the right brands, contacts, and opportunities.
  • Craft data-backed pitches using real activation examples, market benchmarks, and AI-driven insights.
  • Price confidently and close stronger sponsorship deals, faster.
A large ESPN College Football broadcast camera sits on the sideline during a game, with staff and a packed stadium visible behind it.

Solutions for
Media Companies

  • Identify high-fit advertisers and understand their media investments.
  • Benchmark pricing and deal structures to position inventory with confidence.
  • Strengthen every pitch with activation examples and verified spend insights.
Jason Kelce poses energetically on a green event backdrop featuring Reese’s, Wondery, and New Heights logos, holding a can in one hand with a celebratory expression.

Solutions for
Agencies

  • Uncover white space and align clients with the right brand and property partners.
  • Validate every recommendation with real activation examples and competitive insights.
  • Strengthen pitches and strategies with centralized, data-driven intelligence.
Overhead view of a crowded lecture hall with students seated at long desks, many using notebooks, laptops, or phones.

Solutions for
Educators

  • Give students hands-on experience with real sponsorship data and activations.
  • Teach industry-ready skills through analysis of brands, properties, markets, and categories.
  • Bring classroom concepts to life with real examples used by teams, leagues, agencies, and brands.
A packed stadium celebrates a baseball event, with a large video board above and fans gathered around a stage on the field.
33%

of the most active brands in sponsorship worldwide work with SponsorUnited

Book a Demo Today

[ Platform Spotlight ]

Powering Smarter, Faster Decisions for Your Business

Analyze sponsorship proposals instantly.

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Identify and secure the best opportunities using our groundbreaking AI-enabled proposal evaluator tool. Upload proposals for a detailed analysis that breaks down audience and market fit, the competitive landscape, asset and pricing benchmarks paired with a negotiation guide.

Surface insights instantly.

Request a Demo

Our integrated, AI-assisted interface, trained on the largest collection of sponsorship data, answers your sponsorship questions and efficiently analyzes data to help drive your strategy.

[ Platform Features ]

Solutions for
Every Player in the Game

Brands

Discover, evaluate, and activate high-impact partnerships with speed and precision.
Brand Solutions

Rights Holders

From prospecting to activation—empower your team through every stage of the sponsorship journey.
Rights Holder Solutions

Media Companies

Uncover new brand partners, price with precision, and grow sponsorship revenue faster than ever.
Media Company Solutions

Agencies

Pitch with precision, service with insight, and scale every client partnership with the industry’s most comprehensive sponsorship intelligence platform.
Agency Solutions

Educators

Bring the professional sponsorship ecosystem into the classroom and give students real-world experience with the tools shaping today’s sports and entertainment landscape.
Education Solutions

Ready to get Started?

Discover how the industry’s most comprehensive data set and AI-powered insights can accelerate your sponsorship strategy.
Request a Demo

[ EVENT INSIGHTS ]

“These events have redefined what it means to “sponsor” a sport: it’s not just about visibility, but alignment with a legacy, an ethos, and an audience that values tradition and prestige above saturation.

Wimbledon: A Masterclass in Exclusivity

Read More
All Insights

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Ready to unlock unrivaled sponsorship insights?

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Try the best kept secret in smarter, faster partnerships.
The Industry’s Leading Sponsorship Intelligence Platform

info@sponsorunited.com

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Your Sponsorship Intelligence Operating System

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