NHL 2021-22 Report

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THE SPONSORSHIP LANDSCAPE IS CHANGING FAST.

Do you have the right insights & connections to adapt and stay ahead?

Learn more about how we help  

SponsorUnited offers the most comprehensive look into how the entire sports & entertainment industry is executing marketing partnerships – from emerging brands, shifts in asset mix, the creative used to activate partnerships, to the people behind the deals.

You and your teams will understand trends, opportunities, and performance optimization on a whole new level.

What Do Our Clients Say?

SponsorUnited on Instagram

We highlight the three brands with the most total deals in the Ice Cream and Yogurt QSR category: @dairyqueen, Kona Ice, and @tropicalsmoothiecafe.

#partnerships #sponsorships
We highlight the three brands with the most total deals in the Ice Cream and Yogurt QSR category: @dairyqueen, Kona Ice, and @tropicalsmoothiecafe. #partnerships #sponsorships
1 month ago
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1/8
As you're getting ready to fire up the grill this July 4th weekend, check out which of these grill brands has the most sponsorships and media deals. Watch the video to find out.

#sponsorships #partnerships
As you're getting ready to fire up the grill this July 4th weekend, check out which of these grill brands has the most sponsorships and media deals. Watch the video to find out. #sponsorships #partnerships
1 month ago
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2/8
The Spirits (Vodka) category has 80+ brands buying sponsorships or media across all property types.

Ranked by total sponsorships, brand leaders in this category include Tito's Handmade Vodka, Smirnoff, and New Amsterdam Vodka.

#sponsorships #partnerships #vodka
The Spirits (Vodka) category has 80+ brands buying sponsorships or media across all property types. Ranked by total sponsorships, brand leaders in this category include Tito's Handmade Vodka, Smirnoff, and New Amsterdam Vodka. #sponsorships #partnerships #vodka
2 months ago
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3/8
The 135th Wimbledon Championships began today, with many big names competing in the largest tennis event of the year.

We highlight the endorsement deals for the top two seeds in both Men's and Women's singles.

#partnerships #sponsorships #endorsements
The 135th Wimbledon Championships began today, with many big names competing in the largest tennis event of the year. We highlight the endorsement deals for the top two seeds in both Men's and Women's singles. #partnerships #sponsorships #endorsements
2 months ago
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4/8
The CHL's 2022 Memorial Cup began this week, a four-team round-robin tournament held at TD Station.

We highlight the sponsorship and media activity of the four competing teams during the nine day tournament.

#partnerships #sponsorships
The CHL's 2022 Memorial Cup began this week, a four-team round-robin tournament held at TD Station. We highlight the sponsorship and media activity of the four competing teams during the nine day tournament. #partnerships #sponsorships
2 months ago
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5/8
In a thrilling finish to the US Open, Matthew Fitzpatrick won the tournament at The Country Club in Brookline, Massachusetts.

Over 70 brands were active on the broadcast the final day while Lexus, American Express, ROLEX, Sentry, & Deloitte had the most unique assets during the event.

#sponsorships #partnerships
In a thrilling finish to the US Open, Matthew Fitzpatrick won the tournament at The Country Club in Brookline, Massachusetts. Over 70 brands were active on the broadcast the final day while Lexus, American Express, ROLEX, Sentry, & Deloitte had the most unique assets during the event. #sponsorships #partnerships
2 months ago
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6/8
On International Surfing Day we highlight one of the most dominant Pipe surfers of his era, John John Florence.

100% of Florence's partnerships include social content, where he averages over 57,000 engagements per brand.

#partnerships #sponsorships #endorsements
On International Surfing Day we highlight one of the most dominant Pipe surfers of his era, John John Florence. 100% of Florence's partnerships include social content, where he averages over 57,000 engagements per brand. #partnerships #sponsorships #endorsements
2 months ago
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7/8
Last week our team had the pleasure from hearing from Gerard Littlejohn, Senior Director, Social Impact at GMR Marketing. Through his variety of experiences Gerard has learned the importance of "having a seat at the table."

Thank you Gerard for your time and learnings last week!
#sponsorships #marketing #partnerships #speakerseries
Last week our team had the pleasure from hearing from Gerard Littlejohn, Senior Director, Social Impact at GMR Marketing. Through his variety of experiences Gerard has learned the importance of "having a seat at the table." Thank you Gerard for your time and learnings last week! #sponsorships #marketing #partnerships #speakerseries
2 months ago
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8/8