Sponsorship Connected by Data and Tech
IMMENSE DATA
Mapping the entire pro sports sponsorship genome: 5.9M sponsor assets, across 7K brands, 15k partnerships and 250 teams and venues.
ANALYTICS-DRIVEN
Machine learning through scale of information to best inform all parties on the most optimal ways to partner, execute and validate.
TECHNOLOGY-FIRST
Transactional platform that broadens access to information and speed with which to operate optimally.
INCREASED OPPORTUNITIES
Deep understanding of the natural fragmentation that exists within sponsorship to identify untapped opportunities.
Products
We provide products across the industry, from Competitive Analytics and Lead Generation for properties, to Auditing and Analytics tools for brands. Our marketplace is used to monetize unsold categories / expand brand access.
Prospective
Intelligence
Intelligence
- Algorithm-based curation of partnership opportunities that matches brands and properties based on probabilities driven from massive sets of data
- Predictive modeling through current and historical analysis of sponsorship campaigns.
- Massive library of creative & marketing assets to increase likelihood of success.
Planning &
Transaction
Transaction
- Singular, programmatic-like platform to identify, engage, evaluate and buy or sell.
- Real time data and fluid communication process that shortens sales process
- Distributed national network allows for cost-effective on-site management and activation of campaigns, with resources intimately familiar with properties.
Verification &
Competitive Analysis
Competitive Analysis
- Real-time campaign authentication covering all sponsorship elements & media.
- In-depth analysis & visualization to drive integrated campaigns
- Trend, best practice & proprietary audience reporting
- Share of voice analysis across properties, category & competitors
- Seamless reporting integration to client
Solutions
SponsorUnited is the first platform within the $60B sponsorship industry to give brands and properties the ability to identify, buy, sell and execute like digital advertising.