SponsorUnited provides access to previously inaccessible information on sponsorships, media and brands, to help teams most effectively and efficiently connect and drive revenue

Sponsorship Connected by Data and Tech


Mapping the entire pro sports sponsorship genome: 5.9M sponsor assets, across 24K brands, 37k partnerships and 1200+ properties.


Machine learning through scale of information to best inform all parties on the most optimal ways to partner, execute and validate.


Transactional platform that broadens access to information and speed with which to operate optimally.


Deep understanding of regional sponsorship deals to help identify untapped opportunities.


In just a few shorts months since being introduced, the SponsorUnited platform has been rapidly adopted across sports & entertainment organizations nationwide in the NFL, NBA, MLB and NHL. We provide products across the industry, from Competitive Analytics and Lead Generation for properties, to Auditing and Analytics tools for brands. Our marketplace is used to monetize unsold categories and expand brand access.
  • Algorithm-based curation of partnership opportunities that matches brands and properties based on probabilities driven from massive sets of data
  • Predictive modeling through current and historical analysis of sponsorship campaigns.
  • Massive library of creative & marketing assets to increase likelihood of success.
Planning &
  • Singular, programmatic-like platform to identify, engage, evaluate and buy or sell.
  • Real time data and fluid communication process that shortens sales process
  • Distributed national network allows for cost-effective on-site management and activation of campaigns, with resources intimately familiar with properties.
Verification &
Competitive Analysis
  • Real-time campaign authentication covering all sponsorship elements & media.
  • In-depth analysis & visualization to drive integrated campaigns
  • Trend, best practice & proprietary audience reporting
  • Share of voice analysis across properties, category & competitors
  • Seamless reporting integration to client


SponsorUnited is the first platform within the $60B sponsorship industry to give brands and properties the ability to identify, buy, sell and execute like digital advertising.