2021 Sponsorship Year In Review

Go to Market and Win

Gain access to sponsorship information once thought unattainable and make intelligent partnership decisions at speed and scale.

Get Started

THE SPONSORSHIP LANDSCAPE IS CHANGING FAST.

Do you have the right insights & connections to adapt and stay ahead?

Learn more about how we help  

SponsorUnited offers the most comprehensive look into how the entire sports & entertainment industry is executing marketing partnerships – from emerging brands, shifts in asset mix, the creative used to activate partnerships, to the people behind the deals.

You and your teams will understand trends, opportunities, and performance optimization on a whole new level.

What Do Our Clients Say?

"In addition to the overall efficiency of the platform, the SponsorUnited research and service team continues to provide an incredible level of support and are always available to answer questions. We absolutely would recommend SponsorUnited to any organization looking to advance in developing corporate partnerships."

Ryan O’Connor
VP, Global Partnerships

"SponsorUnited just makes you - the property - smarter. It helped us find prospects and activation ideas. If you do one deal, it pays for itself 10 times over."

Brett Baur
VP, Partnerships & Hospitality

SponsorUnited on Instagram

Lionel Messi has won the 2021 Ballon d'Or annual football award, earning his record-extending 7th Ballon d’Or in 13 years. Robert Lewandowski, Jorginho and Karim Benzema were the top runner-ups for this award.

We compare the sponsorship activities and social following of these four star players in 2021.
#endorsements #sponsorships #soccer
Lionel Messi has won the 2021 Ballon d'Or annual football award, earning his record-extending 7th Ballon d’Or in 13 years. Robert Lewandowski, Jorginho and Karim Benzema were the top runner-ups for this award. We compare the sponsorship activities and social following of these four star players in 2021. #endorsements #sponsorships #soccer
3 days ago
View on Instagram |
1/8
Manchester United had tremendous success in leveraging their social media platforms in 2021 scoring them the highest average engagement per post across all properties.

To find out which brands Manchester United partnered with and other league insights, download the FREE 2021 Sponsorship Year In Review available now at http://SponsorUnited.com
#sponsorships #partnerships #socialmedia #2021SponsorshipYearInReview
Manchester United had tremendous success in leveraging their social media platforms in 2021 scoring them the highest average engagement per post across all properties. To find out which brands Manchester United partnered with and other league insights, download the FREE 2021 Sponsorship Year In Review available now at http://SponsorUnited.com #sponsorships #partnerships #socialmedia #2021SponsorshipYearInReview
3 weeks ago
View on Instagram |
2/8
According to our SponsorUnited "Voices of the Industry" Survey, Sports Betting was the #1 answer when asked which category would sustain the most growth next year.

For a deeper look into sports betting and other growth categories in the sponsorship landscape, download the FREE 2021 Sponsorship Year in Review at SponsorUnited.com.

#SponsorUnited #Sponsorships #Partnerships #sponsorshipmarketing #SaaS #2021YearInReview #2021SponsorshipYearInReview
According to our SponsorUnited "Voices of the Industry" Survey, Sports Betting was the #1 answer when asked which category would sustain the most growth next year. For a deeper look into sports betting and other growth categories in the sponsorship landscape, download the FREE 2021 Sponsorship Year in Review at SponsorUnited.com. #SponsorUnited #Sponsorships #Partnerships #sponsorshipmarketing #SaaS #2021YearInReview #2021SponsorshipYearInReview
3 weeks ago
View on Instagram |
3/8
Female entertainers and influencers were at the forefront of brand sponsorships in 2021.

Download the 2021 Sponsorship Year In Review available for FREE Tomorrow at http://SponsorUnited.com!
#sponsorships #partnerships #endorsements #influencers
Female entertainers and influencers were at the forefront of brand sponsorships in 2021. Download the 2021 Sponsorship Year In Review available for FREE Tomorrow at http://SponsorUnited.com! #sponsorships #partnerships #endorsements #influencers
4 weeks ago
View on Instagram |
4/8
The Fan Controlled Football (FCF) league played its inaugural season in 2021. The Wendy's Company was the top sponsor of emerging league leveraging the most sponsorship assets of any brand.

Download the 2021 Sponsorship Year In Review available for FREE Tuesday, 11/9!
The Fan Controlled Football (FCF) league played its inaugural season in 2021. The Wendy's Company was the top sponsor of emerging league leveraging the most sponsorship assets of any brand. Download the 2021 Sponsorship Year In Review available for FREE Tuesday, 11/9!
4 weeks ago
View on Instagram |
5/8
In our latest SponsorUnited Speaker Series, we had the pleasure of welcoming Justin Toman, Head of Sports Marketing at PepsiCo.

Justin spoke about the value of being patient in your career and storytelling, the importance of surrounding yourself with smart people, and the power of relationships in sports and entertainment. Thank you Justin for taking the time to provide us with valuable insights!
#sponsorships #marketing #speakerseries #brandmarketing
In our latest SponsorUnited Speaker Series, we had the pleasure of welcoming Justin Toman, Head of Sports Marketing at PepsiCo. Justin spoke about the value of being patient in your career and storytelling, the importance of surrounding yourself with smart people, and the power of relationships in sports and entertainment. Thank you Justin for taking the time to provide us with valuable insights! #sponsorships #marketing #speakerseries #brandmarketing
4 weeks ago
View on Instagram |
6/8
Cause Related Marketing Initiatives saw a 21% increase YOY in total deals. Kroger landed the top spot with 32% of their marketing initiatives supporting hunger relief.

Want to know more about brands supporting Cause Related Marketing Initiatives? Download the most comprehensive sponsorship report available for FREE 11/9!
#sponsorships #partnerships #marketing
Cause Related Marketing Initiatives saw a 21% increase YOY in total deals. Kroger landed the top spot with 32% of their marketing initiatives supporting hunger relief. Want to know more about brands supporting Cause Related Marketing Initiatives? Download the most comprehensive sponsorship report available for FREE 11/9! #sponsorships #partnerships #marketing
4 weeks ago
View on Instagram |
7/8
Cash App recorded the highest branded social media engagement among FinTech brands in 2021.

Stay tuned 11/9 for the most comprehensive overview of the FinTech category deals and insights in our 2021 Sponsorship Year In Review!
#sponsorships #fintech #partnerships
Cash App recorded the highest branded social media engagement among FinTech brands in 2021. Stay tuned 11/9 for the most comprehensive overview of the FinTech category deals and insights in our 2021 Sponsorship Year In Review! #sponsorships #fintech #partnerships
1 month ago
View on Instagram |
8/8