Go to Market and Win
Gain access to sponsorship information once thought unattainable and make intelligent partnership decisions at speed and scale.
Get StartedTHE SPONSORSHIP LANDSCAPE IS CHANGING FAST.
Do you have the right insights & connections to adapt and stay ahead?
Learn more about how we help
SponsorUnited offers the most comprehensive look into how the entire sports & entertainment industry is executing marketing partnerships – from emerging brands, shifts in asset mix, the creative used to activate partnerships, to the people behind the deals.
You and your teams will understand trends, opportunities, and performance optimization on a whole new level.
SponsorInsights
What Do Our Clients Say?
"SponsorUnited is changing the game on the brand partnerships side of our business helping us source like-minded brands to activate across our diverse content portfolio."
Head of Content Strategy
"SponsorUnited has been a game-changer for our sales team. Their market research is unparalleled and has enabled us to go to market smarter and more efficiently. I highly recommend their services to any organization looking to enhance their prospecting efforts."
SVP, Head of Venue Sales
"SponsorUnited has been an invaluable tool to enable our commercial team to research and identify new commercial partners for the club. We have saved inordinate amounts of time through the platform and have been able to onboard a number of new Club Partners as a direct result of the research that we conducted on SU. Thank you to Rich, Jacob and the whole team."
Commercial Sales Manager
"The level of detail that SponsorUnited provides our team has been extremely valuable to help evaluate how the financial services category is emerging in sports and entertainment. This tool has provided tremendous learnings by allowing us to review the partnership landscape to uncover macro trends and assess competitive activity. In addition to the platform itself, the support and research team are terrific. They go above and beyond to meet any requests in such a timely manner. Highly recommend this beneficial tool and the terrific team to anyone in the industry."
Director, Sports Marketing + Partnerships
"Since our teams started working with SponsorUnited a year ago, work processes have become more efficient, agile and productive, giving us the opportunity to reach the right people in each company, as well as to know in detail what is the trajectory of each brand."
Market Research & Commercial Insights Manager
"Since integrating SponsorUnited’s robust capabilities, my team has been able to achieve incremental performance on our marketing objectives. The adaptive nature of the platform anticipates our brand and property interests and streamlines data in an actionable manner. Furthermore, the support of the on-demand research team has been instrumental in delivering personalized insights and news that empower my team to make informed partnership decisions. Thank you SponsorUnited for providing us with the support for our brands to become leaders in an increasingly informatic and data-driven partnership landscape!”
Sports Marketing
"SponsorUnited has solid, valuable data that supports our teams with sponsorship intelligence and industry expertise. The category, market and asset mix analyses allow for a deeper level of insight that provides a foundation for strategic recommendations.”
VP, Strategy
"With SponsorUnited, I've been able to skip a lot of the digging time to find the right people or the right companies to speak to. Their team is always fast to get new contacts refreshed in the individual company profiles. And getting new companies profiled is as easy as dropping a message into the chatbox. I cannot recommend SponsorUnited enough. It will change the way you prospect.”
"The SponsorUnited platform has made an immediate positive impact on our agency's sponsorship pillar. The features have allowed us to narrow our search for brands that fit our athletes' stories and we have already closed business from the platform after only having it for a couple of months. SponsorUnited has saved us tons of time in searching for the right partners for our athletes, and the support staff on the SponsorUnited team is extremely responsive and proactive in helping us utilize the software to its fullest potential.”
VP and Partner
"SponsorUnited has allowed us to navigate this post Pandemic world much more successfully. We are able to use the tools to find the appropriate contacts and establish new relationships quickly. We are also able to use research and retrieve photos of current activations to help us meet and exceed client goals and objectives and formulate a powerful proposal. The Sponsorship Sales Team at the Kentucky Derby Festival has been able to find new sponsor dollars that have made our investment well worth it!”
"In addition to the overall efficiency of the platform, the SponsorUnited research and service team continues to provide an incredible level of support and are always available to answer questions. We absolutely would recommend SponsorUnited to any organization looking to advance in developing corporate partnerships.”
VP, Global Partnerships
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