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Introducing SponsorUnited 4.0: Your Sponsorship Intelligence Operating System

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Brands

Discover, evaluate, and activate high-impact partnerships with speed and precision.

Rights Holders

From prospecting to activation—empower your team through every stage of the sponsorship journey.

Media Companies

Uncover new brand partners, price with precision, and grow sponsorship revenue faster than ever.

Agencies

Pitch, plan, and optimize client partnerships with confidence and clarity.

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Bring real-world sponsorship data and tools into the classroom to prepare students for industry roles.

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[ Solutions ]

The Strategic Sponsorship Intelligence Partner for
Agencies

Pitch with precision, service with insight, and scale every client partnership with the industry’s most comprehensive sponsorship intelligence platform.

Female performer on an outdoor concert stage at night, smiling and raising one arm as she faces a cheering crowd under bright stage lights.
Indiana Fever player dribbles the ball up the court while being guarded by an opposing defender during a WNBA game.

Bring strategy and proof to every pitch.

Without a unified view of the partnership landscape, uncovering opportunities and validating recommendations can feel like guesswork. Agencies need the context to back every idea with data—and the clarity to show clients why it matters.

Get faster answers for more targeted pitches.

Our integrated, AI-assisted interface, trained on the largest collection of sponsorship data, answers your sponsorship questions and efficiently analyzes data to help drive your strategy.

Get faster answers for more targeted pitches.

Our integrated, AI-assisted interface, trained on the largest collection of sponsorship data, answers your sponsorship questions and efficiently analyzes data to help drive your strategy.

Identify the right brands for every client.

Discover brands actively investing in sponsorships across sports, entertainment, and media. Filter by category, market, or channel to align your clients with the most relevant partners.

Identify the right brands for every client.

Discover brands actively investing in sponsorships across sports, entertainment, and media. Filter by category, market, or channel to align your clients with the most relevant partners.

Benchmark competitors and uncover white space.

Understand how brands and properties activate across categories to identify emerging trends and new partnership opportunities.

Benchmark competitors and uncover white space.

Understand how brands and properties activate across categories to identify emerging trends and new partnership opportunities.

Analyze every brand and property in one place.

Dive deep into comprehensive profiles that bring every partnership to life—spanning assets bought, activations, social performance, contacts, and creative examples. Compare brands, track competitors, and uncover insights that power confident recommendations for your clients.

Analyze every brand and property in one place.

Dive deep into comprehensive profiles that bring every partnership to life—spanning assets bought, activations, social performance, contacts, and creative examples. Compare brands, track competitors, and uncover insights that power confident recommendations for your clients.

[ Customer Story ]

Toyota and the Colorado Rapids Turn Corner Kicks into Community Impact

Front Range Toyota Stores and the Colorado Rapids have teamed up for an impactful sponsorship campaign to empower youth soccer: Corner Kicks presented by Toyota blends game-day excitement with community giving. This initiative links Toyota’s brand with the Rapids through social media engagement, in-stadium activations, and a donation program benefiting youth soccer.

Donation

$100

per Corner Kick
Donation

$1,000

per Goal on Corner Kicks
Read More
Toyota x Colorado Rapids
I have now used SponsorUnited at two different companies. SU makes prospecting more fruitful and efficient as I am able to be more pinpointed in who I reach out to and how. Further, my negotiations are more direct as I am able to research my prospective clients more succinctly. Overall, I find SU to save me time, give me more in-depth info, and as a result, allow me to be more successful in my role.

[ Ryan Slack / National Sales Manager / ParkMobile ]

SponsorUnited is an indispensable resource for our team. The platform is intuitive and gives us easy access to the insights we need to identify, connect with, and better understand prospects. Plus, it enables us to stay informed and competitive, and has helped enhance our proposals and partner activation. With instant intel and attentive service, SU provides a great CX and clear ROI.

[ Jorge Perea / Vice President, Corporate Partnerships / Seattle Storm ]

Since integrating SponsorUnited’s robust capabilities, my team has been able to achieve incremental performance on our marketing objectives. The adaptive nature of the platform anticipates our brand and property interests and streamlines data in an actionable manner. Furthermore, the support of the on-demand research team has been instrumental in delivering personalized insights and news that empower my team to make informed partnership decisions. Thank you SponsorUnited for providing us with the support for our brands to become leaders in an increasingly informatic and data-driven partnership landscape!

[ Karina Walter / Sports Marketing / PepsiCo ]

[ Resources ]

Our Platform In Action

[ Inside the Deal ]

How Autodesk Is Redefining NFL Stadium Construction

[ Inside the Deal ]

Keurig Dr Pepper and Chicago Bears Launch NFL's First Reusable Cup Program with Bold Reuse

[ Inside the Deal ]

Toyota and the Colorado Rapids Turn Corner Kicks into Community Impact

[ Inside the Deal ]

ParkMobile and the Cavaliers Streamline Game-Day Parking to Enhance the Fan Experience

View All

Ready to unlock unrivaled sponsorship insights?

Book a Demo
Try the best kept secret in smarter, faster partnerships.
The Industry’s Leading Sponsorship Intelligence Platform

info@sponsorunited.com

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Your Sponsorship Intelligence Operating System

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