Introducing
Unprecedented Pricing Transparency for the Sports Sponsorship Industry
The game has changed.
SPND enhances SponsorUnited’s innovative SaaS technology platform by using advanced AI to deliver pricing data and provide dynamic insights that drive smarter sponsorship decisions for brands and teams.
SPND is powered by the largest collection of sponsorship data, including an estimated:
Deals
Assets
in Sponsorships
Explore the Full Deal
Use the Find a Deal search function to access
and analyze deal data. Type in the brand or
team, and then SPND will showcase the full deal, including the deal’s ranking and share, signage, property and rights exposure, digital media, and venue and events.
See Spending by Industry
Discover industry-specific SPND data with the ability to filter by category, league, and market. This feature allows users to see the total estimated spend by an industry category in major professional sports or NCAA Power 5.
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View Side-by-Side Comparisons
Compare brands, rights holders, or deals side-by-side, with pricing, deal share, asset allocation, and more for a comprehensive view of sponsorship investments.
Discover How Top Deals Stack Up
Get a detailed look at six top-tier partnerships and entitlements—Club/Suite Level Entitlement, Corner/Gate Entitlement, Practice/Training Facility, Press/Interview Backdrop, Primary Jersey Patch, Venue Naming Rights—across various markets.
Build Your Own Deal
This tool provides estimated pricing for a custom deal you have built, based on different year structures. It also shows how funds are distributed across various asset types and indicates the potential financial impact of the deal for both parties involved.
SPND Empowers You To ...
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Benchmark and Negotiate
Compare deal costs and portfolios against peers
and market leaders.
Navigate Industry Trends
Stay ahead with pricing insights that reveal shifts
in the sponsorship landscape.
Gain Market Intelligence
Use deep insights obtained from transaction prices
to make informed, data-driven decisions.
Justify Decisions
Rely on transparent pricing to present data-backed
strategies.
Analyze Competitors
Leverage competitive intelligence to refine strategy.
Optimize Deals
Tailor and maximize deals for better returns.
uncover dynamic Pricing Insights
Explore the power of SPND to see how our solution for sponsorship pricing transparency changes the game for your partnership strategy. Make every dollar count, negotiate from a position of strength, and demonstrate clear impact to your organization.
