NBA Marketing Partnerships Report 2022-23

NBA team sponsorship revenue grew more than $100M from last season, reaching a record $1.4B in the 2022-2023 season. The NBA sponsorship portfolio also rose 3.5% year-over-year (YoY) with 2,430 new brand deals, but the increase in spend across deals is even more significant, rising 10.5% YoY.

This season saw high-growth categories like Financial, Retail, and Sports Betting account for nearly half the total revenue increase, which in turn drove considerable revenue gains. The Finance category had a banner year in the NBA, ranking #1 in total spending, highest YoY spending growth, and growth in deal volume.

Discover more insights within our NBA Marketing Partnerships Report 2022-23.


This report offers an in-depth analysis of brand sponsorships, endorsements and social engagement across the National Basketball Association (NBA) and its athletes. Compiled using SponsorUnited’s proprietary platform, the data encompasses more than 2,800 brands, 240 athletes, and over 37,800 social posts.

The report was jointly authored by SponsorUnited’s Marketing Research & Insights and Marketing Departments, using data from October, 2021, through May, 2023.

About SponsorUnited:

Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, ​​delivering real-time trends and on-demand research that provide invaluable insights.

With over 10M data points, 1.1M deals, and 250K brands across sports, entertainment, media, and talent, our SaaS database enables brands, agencies, and rights holders to partner more effectively. By connecting the entire sponsorship ecosystem through the most comprehensive data available anywhere, SponsorUnited is fueling smarter partnerships.

SponsorUnited debuted at No. 145 on the 2022 Inc. 5000 list – the most prestigious ranking of the fastest-growing private companies in America.

For more information, request a demo.