The influence and impact of women athletes and leagues is reaching unprecedented heights in the world of sports. Our latest report delves into this transformative era, revealing the progress and achievements in women's sports over the past year in both North America and on the global stage.

In this report, we cover details about partnerships across various women’s sports leagues, the most active brands in sponsorship, athletes achieving the highest branded engagement on social platforms, insights into successful athlete endorsements, innovative marketing campaigns that highlight successful strategies and partnerships in women's sports marketing, and so much more.

Some highlighted stats include:

• Gatorade leads the commitment to women’s sports with 51 sponsorships
• The most active categories in women’s sports globally are Apparel & Accessories, Financial, and Healthcare
• Google has the highest branded social media engagement in North America with over 1.36M interactions
• Mikaela Shiffrin and Brittany Isenhour are the most endorsed female athletes with 33 brand deals each
• The AFLW and RFL Women's Super League are the leagues most involved in jersey patch deals

With more than 5,500 sponsorship deals activated, the narrative of women in sports is one of growth, resilience, and groundbreaking partnerships, so we’re thrilled to unveil our Women in Sports Marketing Partnerships 2023–24 Report. Authored by SponsorUnited’s Marketing and Analytics teams, the report encompasses more than 800 brands, 9,500 sponsorship deals, and 1,000 athletes from January 1st, 2022 to February 1st, 2024.

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