2022 Sports Sponsorship Year In Review
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- Sponsorship Revenue
- Rising Sports Analysis
- Industry Disruptors
- League Spotlights
- Digital Assets Impact
- Social Media Rankings
- Global Sports Stars
Methodology:
This report was compiled using SponsorUnited’s proprietary platform data from January 2022 through November 2022. Social data compiled from property or person-controlled Instagram, Facebook, Twitter, TikTok and LinkedIn accounts and social activity. The report found that 14K+ brands bought over 20K sponsorships across 11 professional leagues and their teams – the NFL, NBA, NHL, MLB, MLS, WNBA, NWSL, PGA Tour, LPGA Tour, WTA Tour and ATP Tour. It also revealed that 2,500+ brands have bought over 4K sponsorships across individual professional athletes.
This report was compiled using SponsorUnited’s proprietary platform data from January 2022 through November 2022. Social data compiled from property or person-controlled Instagram, Facebook, Twitter, TikTok and LinkedIn accounts and social activity. The report found that 14K+ brands bought over 20K sponsorships across 11 professional leagues and their teams – the NFL, NBA, NHL, MLB, MLS, WNBA, NWSL, PGA Tour, LPGA Tour, WTA Tour and ATP Tour. It also revealed that 2,500+ brands have bought over 4K sponsorships across individual professional athletes.