Ballon d’Or SPRED Report

Ballon d’Or SPRED Report 2022

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Inside uncover:

  • Social performance ranking of the 50 Ballon d’Or nominees (30 male, 20 female)
  • All 50 players ranked by:
    • total social following
    • total engagement
    • % of engagement vs. followers
    • per post engagement
    • number of branded posts
    • number of social brand deals
    • and creative from the top performing player posts for all 50 athletes


This report was compiled using SponsorUnited’s proprietary platform data from September 2021 through September 2022. Data includes social metrics from Instagram, Twitter, Facebook, and TikTok for the 30 Men’s and 20 Women’s Ballon d’Or Finalists.