Sponsor Insights

Streaming Services | Activation Spotlight

Streaming Services ActivationsThe Streaming Services category continues to grow as new platforms enter the space at a rapid pace, with the top ten services accounting for 200+ sponsorship deals in 2021.

We highlight the activations of some platforms in a category that is led by Amazon Prime Video, NetflixYoutubeTV and Disney Plus.

Copa Libertadores | Instant Replay

Over the weekend the highest level of competition in South American club football took place, the Copa Libertadores. The match featured two Brazilian teams in the final, S.E. Palmeiras and Clube de Regatas do Flamengo, with Palmeiras winning 2-1 to retain their title.

The match played at Estadio Centenario in Uruguay featured brands like Gatorade, Bridgestone, Betfair and Qatar Airways while Ford Motor Company was the top leveraging the tournament with the most unique assets.

#soccer #sports

Consumer Electronics Category | Sponsorship Report

Consumer Electronics

Black Friday is in full swing and with Cyber Monday on the way, Consumer Electronics is top of mind for holiday shoppers.

The Consumer Electronics category has an average of 7 sponsorship deals per brand and today we are highlighting some of the activations across brands like Samsung ElectronicsBose CorporationLogitech and more!

NWSL Championship | Instant Replay

The Washington Spirit‘s defeated the Chicago Red Stars in a 2-1 victory, winning the franchise’s first National Women’s Soccer League (NWSL) Championship.

We highlight the activations from the NWSL 2021 Championship game. Of the leagues 18 partners, many activated during the event including Ally Financial ServicesMastercard, Budweiser & Nationwide.

Retail Category | Sponsorship Report

Retail Report

Black Friday is 180 hours away. We’re highlighting Retailers leveraging sports & entertainment to drive foot and digital traffic.

20 retail brands including The Home DepotLowe’s Companies, Inc. and DICK’S Sporting Goods are in the top 10% of most searched brands on the SponsorUnited platform.

Candy Brands | Activation Spotlight

🎃 Trick or Treat! Halloween is Sunday and we are highlighting some of the most unique candy brand activations across the sponsorship landscape.

NFL | Sponsorship Activations

As we head into week 8 of the National Football League (NFL) season, brands have been activating at games with a 98% increase from 2020.

An average of 25 brands have Event / Content & Activations per team while Bud Light, Ford Motor Company, Miller Lite, Dunkin’​‘ and Pepsi round out the top five brands.

U.S. Grand Prix 2021 | Instant Replay

United States Grand PrixThe 2021 Formula 1 United States Grand Prix took place over the weekend. SponsorUnited was there to take in the partnerships.

Alfa Romeo, Aramco, ROLEX, Zoom, and Red Bull were some of the brands activating at the largest ever three-day crowd for an F1 race weekend in the US.

NFL London Game | Jets vs. Falcons

NFL London GameThe NFL returned to London this year for the NFL London Games. Games kicked off yesterday at the Tottenham Hotspur Stadium with the New York Jets vs. Atlanta Falcons.

Cinch was the presenting sponsor of the game and was seen with multiple unique assets while Visa, Wilson, and Pepsi Max were a few of the other brands activating.

NFL Content & Activations

As we head into week 4 of the National Football League (NFL) season, we showcase the category that has been activating the most throughout all stadiums so far.

Which category do you think leads the way?