The Streaming Services category continues to grow as new platforms enter the space at a rapid pace, with the top ten services accounting for 200+ sponsorship deals in 2021.
Over the weekend the highest level of competition in South American club football took place, the Copa Libertadores. The match featured two Brazilian teams in the final, S.E. Palmeiras and Clube de Regatas do Flamengo, with Palmeiras winning 2-1 to retain their title.
The match played at Estadio Centenario in Uruguay featured brands like Gatorade, Bridgestone, Betfair and Qatar Airways while Ford Motor Company was the top leveraging the tournament with the most unique assets.
Black Friday is in full swing and with Cyber Monday on the way, Consumer Electronics is top of mind for holiday shoppers.
The Consumer Electronics category has an average of 7 sponsorship deals per brand and today we are highlighting some of the activations across brands like Samsung Electronics, Bose Corporation, Logitech and more!
As we head into week 8 of the National Football League (NFL) season, brands have been activating at games with a 98% increase from 2020.
The NFL returned to London this year for the NFL London Games. Games kicked off yesterday at the Tottenham Hotspur Stadium with the New York Jets vs. Atlanta Falcons.
Cinch was the presenting sponsor of the game and was seen with multiple unique assets while Visa, Wilson, and Pepsi Max were a few of the other brands activating.
As we head into week 4 of the National Football League (NFL) season, we showcase the category that has been activating the most throughout all stadiums so far.
Which category do you think leads the way?