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Leaders from Autodesk, the New England Patriots, and Athlete-Driven Worldwide discuss how Autodesk and NFL teams are redefining sponsorships through multi-year, business-backed partnerships that drive real operational impact beyond traditional visibility.
Can’t attend live? Sign up to get the full recording on-demand.
What happens when a global technology leader like Autodesk partners with NFL teams — not just for visibility, but to power how stadiums are designed, built, and experienced?
In this session, we’ll break down Autodesk’s groundbreaking partnerships with the New England Patriots and Cleveland Browns, where their platform is embedded directly into the facilities themselves influencing everything from construction to fan experience.
We’ll also dive into a first-of-its-kind collaboration with Head Coach Mike Vrabel, connecting leadership philosophy with brand purpose — proving that the best partnerships go far beyond traditional assets.
What you’ll learn:
- How business-backed, multi-year deals are structured
- Why brands are prioritizing operational impact over impressions
- What makes these partnerships more valuable for both teams and sponsors
- Where the future of sports sponsorship is heading
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