Sponsor Insights

Ballon d’Or 2021 | Sponsor Insights

Lionel Messi has won the 2021 Ballon d’Or annual football award, earning his record-extending 7th Ballon d’Or in 13 years. Robert Lewandowski, Jorginho and Karim Benzema were the top runner-ups for this award.

We compare the sponsorship activities and social following of these four star players in 2021.


Bryce Harper | Trading Card


Bryce Harper was named MVP for the second time in his career, and first time with the Philadelphia Phillies.

Harper is tied for the 5th most endorsed MLB athlete while Victus currently owns his most engaged post on Instagram.

Shohei Ohtani | Trading Card

SHOHEI OHTANIShohei Ohtani won his first MLB MVP award this season. He had a remarkable year at the plate and on the mound.

Ohtani has jumped in on cryptocurrency having a deal with FTX (formerly Blockfolio) while being the 4th most endorsed Major League Baseball athlete this year.

Alexander Ovechkin | Trading Card

With eight goals in seven games, NHL‘s Alexander Ovechkin is working his way up on the all-time goals list. He is nearing Wayne Gretzky.

Ovechkin has eight endorsement deals including NikeFanatics, Inc. and Ethernity Chain and also stared in a new MassMutual commercial.

Steph Curry | Trading Card

National Basketball Association (NBA) season tipped off last night. Superstar guard for the Golden State Warriors, Steph Curry, recorded the first triple double of the season.

Curry totals 16 endorsement deals and has entered the cryptocurrency space with FTX (formerly Blockfolio). He also has deals with Subway, Under Armour and Callaway Golf.

Trae Young | Trading Card

Trae YoungThe start of the 2021 National Basketball Association (NBA) Season is just around the corner. We highlight a rising star in the league, Trae Young.

Young has 20 endorsements deals with adidas, BODYARMOR SuperDrink, eBay & Hyperice. His two highest engaged social posts comes from his deal with Wilson Sporting Goods Co.

Aaron Donald & Russell Wilson | Trading Cards

The Los Angeles Rams take on the Seattle Seahawks tonight during Thursday Night Football. Take a look at the endorsements of tonight’s stars, Aaron Donald and Russel Wilson.

Donald of the Rams has 10 endorsement deals and promotes Ready® Nutrition, a company he co-owns. While Wilson of the Seahawks has an astounding 27 deals with brands like Bose Corporation and Nike.

Justin Herbert & Henry Ruggs III | Trading Cards

NFL‘s Justin Herbert of the Chargers totals 9 endorsement deals while Ruggs III of the Raiders edges him out with 10. Both players have deals with Bose Corporation while Nike landed Herbert and adidas landed Ruggs III.

Tom Brady & Dak Prescott | Endorsements

Thursday Night Football is finally here and to kickoff the National Football League (NFL) season are the Dallas Cowboys take on the defending Super Bowl Champs, the Tampa Bay Buccaneers.

QB’s Dak Prescott and Tom Brady are going head-to-head tonight and both players having double digit endorsement deals. Lowe’s Companies, Inc., Jordan Brand, Fanatics, Inc., and Hulu are some brands leveraging the players millions of social followers.

NFL Rookie QB | Endorsements

NFL Rookie Endorsements

A day away from the start of the NFL season, we highlight the new faces of four teams that drafted QBs in round 1.

Trevor Lawrence, Justin Fields, Trey Lance and Zach Wilson all signed more than six endorsement deals heading into their rookie season. NikeadidasLowe’s Companies, Inc. and Old Spice are a few of the brands leveraging the quarterbacks.