Sponsor Insights

Auto Brands | Category Report

Per the S&P Global Ratings and The Economist, 2021 new car sales in the U.S. are expected to grow between 13% to 20% vs 2019.

The Auto Manufacturing category being the most active in sponsorships with close to 5,000 deals across sports & entertainment in 2020.

Tire Manufacturers | Category Report

One of the more searched categories on the SponsorUnited platform during 2020, we take a look to see the sponsorship activity within Tire Manufacturers.

With 13 brands including The Hercules Tire & Rubber Company and The Goodyear Tire & Rubber Company having a presence in collegiate sports, 146 NCAA properties have scored a deal with a brand in this category. Continental Tire leads the way for official sponsorships with 40+ deals and can be seen court-side during North Carolina basketball games.

Car Dealerships | Category Report

Summer means road trips, so today, we look at Car Dealerships, a category with a great deal of marketplace opportunity and disruption for brands and properties. Over 90% of properties have opportunities available in this category and only 38% of deals are exclusive. With the emergence of new national brands like Carvana, and frictionless car buying, we are interested in seeing how this category evolves.