Logitech is the most active technology brand in esports leveraging over 100 partnerships with esports leagues, teams, and influencers.

Los Angeles leads the way in terms of most Logitech sponsorship deals per market, followed closely by the New York market. Interested in learning more about Logitech along with other tech brands and their sponsorship portfolios? The SponsorUnited Technology Sponsorships Annual Report is coming soon!

Peloton is changing the way people get fit. With 15% of their partnerships tied to athletes and influencers, social media is their #1 sponsorship asset.

Notable athlete deals include partnerships with Olympic Gold Medalist, Usain Bolt and Allyson Felix.

FTX has taken their talents to CES 2022 with activations featuring multiple NFT’s. During 2021, FTX sponsorship deals increased 1,600% from 2020 while securing deals across many different industries and leagues. Some of the more notable deals they have are a venue naming rights deal with the Miami Heat, umpire jersey patch sponsorship with the MLB, and deals with more than 20 athletes which include future Hall of Famers Tom Brady, David Ortiz and Stephen Curry.

The FTX deal with the NBA's Miami Heat consists of more than 20 unique sponsorship assets that include interior TV-visible Signage, press conference backdrop logo placement and a sponsored attendee virtual take home item. As fans entered the arena, they were given the opportunity to scan a QR code to receive a free FTX Arena NFT along with a free “You In, Miami?” T-shirt.

According to SponsorUnited’s MLB Marketing & Partnerships Annual Report, FTX was the most searched brand by MLB executives on the SponsorUnited platform during the 2021 season. As we look ahead to 2022, will FTX expand their current MLB sponsorship with various teams throughout the league? We can't help but think so.