News

Nurse Appreciation – Sponsorship Initiatives

  On National Nurse’s Day, we take time to recognize true heroes and showcase how the sports and entertainment world created initiatives to support nurses and frontline workers over the last year. Brands such as Speedway LLC, Keurig, and Kaiser Permanente provided nurses with surprises to show support towards what they do. About SponsorUnited: SponsorUnited is a technology company…

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Corona Sponsorship Report

  As we enter happy hour on the East Coast, we showcase one of the most popular brands of the day, Corona. With a presence in over 150 different properties and 40 leagues/associations, Corona boasts a large presence throughout sports and entertainment. 44% of all Corona’s sponsorship deals include static signage, while 19% have venue…

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Canelo Alvarez Trading Card

  Happy Cinco De Mayo everyone. In celebration of the day, we spotlight famed Mexican boxer, Canelo Alvarez who looks to continue his dominance this coming weekend against Billy Joe Saunders. Having 15 total endorsement deals, brands such as Hennessy, I CAN, Crush Soda and Broxel leverages Alvarez’s over 15 million social media followers. About SponsorUnited: SponsorUnited is a…

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National Teachers Day – Sponsorship Initiatives

  On National Teachers Day, we highlight some of the brands and properties taking the initiative to give back to those who educate on a daily basis. M&T Bank, Meijer, PNC and Delta Air Lines are just a few of the brands partnering with properties on these campaigns. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next…

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Kentucky Derby Sponsorship Report

  Congratulations to Medina Spirit on their win during the 147th running of the Kentucky Derby. Great to see fans back in Churchill Downs to watch the first leg of the Triple Crown. Notable brands that sponsored the event were Ford Motor Company, Woodford Reserve, Twinspires.com and Longines along with others having digital assets and/or venue activations. About…

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2021 NFL Draft Sponsorship Instant Replay

  The 2021 National Football League (NFL) Draft took place in Cleveland last night and aired on three networks. In this post we highlight all of the brand activity during the ESPN broadcast. Courtyard by Marriott had naming rights to the show while brands such as Pizza Hut, DraftKings Inc., Snickers, Subway and more leveraged featured segments throughout the broadcast. About SponsorUnited: SponsorUnited is a…

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2021 NFL Draft Top 10 Picks

  10 Picks, 38+ sponsorship deals, and they’re just getting started. Here are the top 10 National Football League (NFL) draft picks and their endorsement deals. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most…

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Coffee & Energy Sponsorship Report

  It’s the last week of April and college students everywhere are preparing for and taking final exams. To give them a pick-me-up, we spotlight the top 10 brands in the coffee and energy drinks categories ranked by most sports and entertainment deals. Dunkin’​ Brands’, Tim Hortons and Starbucks lead the way for Coffee while the energy category is…

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The Sponsorship Lineup – Orthopedicc

  Earlier today we showcased the Orthopedics category as a whole and now we dive into and examine three of the most notable brands in this category: Baptist Health South Florida, Rothman Institute, and St.Vincent Health. Baptist Health South Florida is the current leader in sponsorship deals across all properties with 24 and boasts a gross social following…

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