Father’s Day is just around the corner, so we’re taking a look at some of dad’s favorite categories: Tools & Lawn Equipment. This category has 30 different brands leveraging partnerships in the National Hockey League (NHL). Notable brands include John Deere, Lincoln Electric, and The Toro Company. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next…
Following the Vitamins & Supplements category report, our featured lineup focuses on the three brands with the most sponsorships in this category: G FUEL, Nuun Hydration, and Herbalife Nutrition. Each brand focuses on different areas as G Fuel dominates the Esports space, while Nuun targets endurance events, and Herbalife Nutrition plays heavily in the US & European soccer leagues. About…
The Vitamins & Supplements category has 45 unique brands active in European Football sponsorships and media, as well as a significant presence in Esports. Brands G FUEL and Gamer Supps are major contributors to the 250+ assets in Esports and 40+ partnerships with Esports influencers. Other notable brands in this category include Nuun Hydration, Herbalife Nutrition, and The Nature’s Bounty Co. About SponsorUnited: SponsorUnited is a…
With 58 new active brands and over 100 new sponsorships, the FinTech category has more than doubled its presence in sponsorships and media since 2019. We highlight the FinTech category led by eToro, PayPal, and Cash App. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology,…
It is the first Friday of June, which means today is National Doughnut Day! Today we take a look at two of the most popular doughnut brands: Dunkin’ and Krispy Kreme Doughnuts, comparing sponsorships, presence, activations, and more. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology,…
𝐂𝐫𝐚𝐳𝐲 𝐅𝐚𝐜𝐭: Over 80 new brands in travel services have entered into sponsorship agreement this year. The usual suspects, Uber and Airbnb lead the way with 100+ deals each. Here’s a quick breakdown on the category. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning…
The Indianapolis 500 took place this past Sunday with 135,000 fans in attendance at Indianapolis Motor Speedway. Helio Castroneves took home the checkered flag for the fourth time with AutoNation as his primary sponsor. Other brands activating at the event were NTT DATA, Firestone, Red Bull, and Crown Royal. About SponsorUnited: SponsorUnited is a technology company building a marketplace for…
As The Premier League season came to an end this past weekend with Manchester City Football Club in 1st place, we present to you the 2020-21 Sponsor & Media report for the EPL. bet365, Vitality Group Inc., Betway Group and Cadbury lead the way in the league with the most total sponsorship deals while the Gaming category owned 40% of Primary…
With playoffs kicking off this week after a 56-game season, we present the National Hockey League (NHL) 2020-21 Sponsor & Media Report. The League saw three new assets enter the fold this year with helmet signage, leading edge wrap and projected on ice signage. Brands expanding their presence in the League this year include Progressive Insurance, Guaranteed Rate, Truly…
