News

2021 English Cricket Sponsorship & Media Report

English Cricket League is into the final round of fixtures for LV County Championship. English Cricket has over 780 brand partnerships, including Cinch, Greene King and Vitality spanning across all Men’s County, Women’s Regional and the ECB’s new format, The Hundred. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of…

Read More

Emmy Award Show Sponsorship Recap

  The 73rd Emmy Awards took place last night with EY and FIJI Water having product placement during the broadcast. EY has been a partner of the award show for 33 years while Fiji has been the Official Water for the last 8 years. A total of 52 different brands bought ads during the broadcast with Kia, Amazon, and Canva being three…

Read More

Country Music Artists Sponsorship Report

  On International Country Music Day, we highlight four music artists that have continuously make an impact on the country music landscape. Over 115 brands have signed a deal this year with country artists within 23 different categories. ZBB, Luke Bryan, Carrie Underwood and Carly Pearce all have four or more deals with brands such as…

Read More

Esports Influencer Sponsorship Report

  Many Esports tournaments have taken place in September and will continue throughout the month, today we would like to highlight some highly influential streamers in the gaming sector. A few notable partnerships from this group include NickMercs partnership with Under Armour that made him a global ambassador, and TimTheTatman’s deal with FanDuel, which he announced last Friday.…

Read More

American Ultimate Disc League Sponsorship Report

  The American Ultimate Disc League season wrapped up Saturday at Audi Field with the Raleigh Flyers winning the league championship. An emerging league, AUDL accepts Bitcoin for tickets through BitPay while the league and DraftKings Inc. offer unique free-to-play promotions. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology,…

Read More

MTV VMA’s Sponsorship Report

  Last night the MTV VMA’s rolled out the red carpet with many notable brands leveraging the event. Justin Bieber and Olivia Rodrigo stole the show each taking home multiple awards while Rodrigo won the Best New Artist Award presented by Facebook. 43 brands integrated into the broadcast with Burger King, Coors Light, GEICO, and Toyota Motor Corporation leveraging featured…

Read More

NFL Kickoff Sponsorship Recap

  The NFL kicked off last night with the Tampa Bay Buccaneers beating the Dallas Cowboys 31-29. Amazon Web Services (AWS), Chevrolet, GEICO, Toyota Motor Corporation, Walmart, and Lowe’s Companies, Inc. leveraged featured segments during the broadcast. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we…

Read More

Tom Brady & Dak Prescott Endorsements

  Thursday Night Football is finally here and to kickoff the National Football League (NFL) season are the Dallas Cowboys take on the defending Super Bowl Champs, the Tampa Bay Buccaneers. QB’s Dak Prescott and Tom Brady are going head-to-head tonight and both players having double digit endorsement deals. Lowe’s Companies, Inc., Jordan Brand, Fanatics, Inc., and Hulu are some brands leveraging the players…

Read More

NFL Rookie QB Endorsements

  A day away from the start of the NFL season, we highlight the new faces of four teams that drafted QBs in round 1. Trevor Lawrence, Justin Fields, Trey Lance and Zach Wilson all signed more than six endorsement deals heading into their rookie season. Nike, adidas, Lowe’s Companies, Inc. and Old Spice are a few of the…

Read More