News

SponsorInsight: Tennis

  Tennis is taking center court as we take a look at the sponsorship activity that revolves around the various leagues such as the WTA and ATP Tour. Brands such as Emirates, ROLEX, and American Express boast a large presence in this landscape as the international presence in tennis continues to evolve. About SponsorUnited: SponsorUnited is a technology company building a marketplace for…

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Category Report: eCommerce

  The eCommerce category heads into the final stretch of 2020 after a year in which it gained tremendous momentum. eCommerce companies have grown in scale in the sponsorship space, with brands such as Amazon, Honey, Wish, and Rakuten leveraging the power of sponsorship to execute campaigns. On the heels of Cyber Monday with a projected record $12.7 billion in…

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SponsorUnited Insight: NFL Thanksgiving Day Broadcasts

  Take a look at the most active categories with TV Ads during the Thanksgiving Day National Football League (NFL) broadcasts. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we have compiled the most comprehensive mapping of sponsorship…

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Category Report: Retail

  What’s on your holiday shopping list? Traditionally Black Friday starts the holiday shopping season thus we provide an overview of the sponsorship landscape in the Retail category. Big name brands Walmart, Lowe’s Companies, Inc.‘s and The Home Depot lead the list with the most deals although not all deals in the space are reserved for the large brands.…

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Instant Replay: Macy’s Thanksgiving Day Parade

  Despite it being a little bit different this year, the Thanksgiving tradition of the Macy’s Day Parade delivered a great show. Brands participating in the parade were Delta Air Lines, Kalahari Resorts & Conventions, Olay among others. Wishing everyone a very Happy Thanksgiving from SponsorUnited. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation…

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Instant Replay: NBA Draft

  The 2020 National Basketball Association (NBA) Draft went virtual last night with many brands taking advantage of the opportunity to leverage the platform and the draft picks. A few interesting facts compared to the National Football League (NFL) Draft: – 43% of NBA teams had a virtual draft sponsor compared to 88% of NFL teams. – Of the…

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Instant Replay: The Masters

  Masters winner Dustin Johnson set a scoring record of -20 and delivered awareness for his sponsors among which are NetJets, RBC, & TaylorMade Golf Company. One of the most exclusive events in sports, only four brands AT&T, FirstNet, Mercedes-Benz USA and IBM were showcased throughout the tournament coverage. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of…

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Category Report: Snacks

  The shift to the at-home viewing experience has never been so dramatic over the past months, and few categories align better with that experience than Snacks. In the sponsorship space, FRITO LAY dominates the category with a plethora of brands activating such as Tostitos, Doritos and Lay’s. The National Football League (NFL) leads the ways in properties with…

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Category Report: Non-Profit Organizations

  With 584 active brands in the category, Non-Profit Organizations continue to leverage sports and entertainment as a way promote their missions and generate support. AARP leads the way in total deals, while the top five is rounded out by American Red Cross, Global Citizen, United Way, and Goodwill Industries International. COVID-19 became center to efforts this year as Global…

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