News

Our President & Founder Bob Lynch Shares his Thoughts on the Sponsorship Industry During this Pandemic

  Our President & Founder Bob Lynch shares his thoughts on how properties are approaching partnerships and categories in today’s Sports Business Journal/Daily SBJ Unpacks feature.   About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and an extensive scouting network, we…

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Category Search: Changing Focus in Uncertain Times

  As sports, entertainment and media properties attempt to make sense of a rapidly changing landscape, we look at the categories experiencing the biggest shift in interest by sponsorship and media sales people over the past 4 weeks within the SponsorUnited platform.   About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next…

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A Season on the Brink

  With the sports and entertainment industry on pause, SponsorUnited takes a look at the sponsors most likely impacted by the cancellation or postponement of major Spring / Summer sports, music and lifestyle events: #sponsorship   About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary…

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SponsorUniversity is now accepting applicants for Summer and Fall 2020!

Imagine for a moment…a remote internship unlike any other in sports and entertainment that provides a one-of-a-kind experience, including: ✅Understanding on how every deal, brand, asset, creative execution works. ✅A nationwide network of industry leaders who’ve gone through the same program. ✅Training on the SponsorUnited platform that 90% of pro teams at 400 other teams,…

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SponsorUnited signs on their newest brand, Blue-Emu

  We’re thrilled to announce our partnership with Major League Baseball and NASCAR’s newest official sponsor, BLUE-EMU, as they launch integrated sports marketing campaigns around their line of pain-relieving creams, sprays and patches exclusively across 13 MLB teams and through a variety of digital and broadcast media, and in-store at major retail locations. About SponsorUnited:…

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NFL Player Endorsements

  With the rise of social media as a platform for athletes to promote brands, we take a look at how NFL players partnered with brands during the 2019 season and the results may surprise you. About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary…

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SponsorUnited signs on Total Sports Enterprises, LLC.

  Collaborating with some of the best athletes in today’s game to the likes of Juju Smith-Schuster, Josh Bell, Ryan Shazier and many more throughout sports to produce the most authentic material for fans, much like the experience fans crave on the field, we are proud to begin working alongside Total Sports Enterprises. About SponsorUnited:…

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What We’ve Learned: Financial – Banks & Credit Unions

  The most searched category within the sports and entertainment industry this past week was for Banks & Credit Unions, so let’s go deep and see what our partners had to say… About SponsorUnited: SponsorUnited is a technology company building a marketplace for the next generation of sponsorship sales. Through our proprietary technology, machine learning and…

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