NFL 2022 Marketing Partnerships Report

NFL 2022 Marketing Partnerships Report

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  • NFL and Team Sponsorship Revenue
  • New NFL Partners
  • The Sports Betting Landscape within the NFL
  • NFL Team Campaign Spotlights
  • NFL Globalization (IHMA)
  • Social Media Rankings for NFL players, teams, and brands


Jointly authored by SponsorUnited’s Business Intelligence, Analytics, and Marketing Departments, the report offers an in-depth analysis of more than 4,000 brands, 350 athletes, 3,100 deals, and 34,000 posts between the league, clubs, athletes, and brands during the 2022 season.

This report was compiled using SponsorUnited’s proprietary platform data from June 2022, through January 2023. Social data compiled from property or person-controlled Instagram, Facebook, Twitter, TikTok, and LinkedIn accounts and social activity.