LPGA Marketing Partnerships Report 2022-23

SponsorUnited’s exclusive LPGA Marketing Partnerships Report examines insights on their 2022-2023 season.

As the popularity of women’s golf continues to soar, brands are scrambling to gain a foothold as its momentum builds. The number of active brands across LPGA tournaments, official partners, and women’s golf athletes have doubled since 2019, totaling over 1,200. Even more remarkably, the number of brands partnering with these athletes skyrocketed more than 1,000% over the same period.

• Brands sponsoring the LPGA are reaping up to a 400% return on their investment
• Rolex, Aon, Epson, Coca-Cola, and Zinus lead the list of brands sponsoring tournaments
• A whopping 83% of LPGA sponsors are actively promoting diversity and inclusion in their activations

Methodology:

This report offers an in-depth analysis of brand sponsorships, endorsements and social engagement across the Ladies Professional Golf Association (LPGA) and its athletes. Compiled using SponsorUnited’s proprietary platform, the data encompasses more than 1,200 brands, 75 athletes, and nearly 780 social posts. The report was jointly authored by SponsorUnited’s Marketing Research & Insights and Marketing Departments, using data from January 2019 through April 2023.

About SponsorUnited:

Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform. SponsorUnited enables brands, rights holders, and agencies to partner more effectively. By connecting the entire sponsorship ecosystem through the most comprehensive data available anywhere, SponsorUnited is fueling smarter partnerships.

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