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SPONSORSHIP 101

A guide to marketing partnerships from our experts
‍• Learn about the power of sponsorship across sports, entertainment, media, and talent
‍• Gain strategies and best practices for marketing and sales teams
• Discover how sponsorships elevate brand visibility and drive audience engagement
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15 Ways Sponsorships Shape the Sports Fan Experience

Perceptions of Sponsorship Series: Part 6
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How Sponsorships Are Viewed by Consumers

Perceptions of Sponsorship Series: Part 5
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How Sponsorships Are Viewed by the Media

Perceptions of Sponsorship Series: Part 4
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How Sponsorships Are Viewed by Endorsers

Perceptions of Sponsorship Series: Part 3
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How Sponsorships Are Viewed by Rights Holders

Perceptions of Sponsorship Series: Part 2
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How Sponsorships Are Viewed by Brands

Perceptions of Sponsorship Series: Part 1
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Understanding Brand Fears Across the Sponsorship Landscape

Brand Dynamics Series: Part 3
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Understanding Brand Desires Across the Sponsorship Landscape

Brand Dynamics Series: Part 2
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Understanding Brand Frustrations Across the Sponsorship Landscape

Brand Dynamics Series: Part 1
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Industry-Specific Strategies for Sponsorship ROI Success

ROI Series: Part 6
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Best Practices to Drive Strong Sponsorship ROI

ROI Series: Part 5
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6 Common Pitfalls in Measuring ROI for Sponsorship Deals

ROI Series: Part 4
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Measuring and Evaluating Sponsorship ROI

ROI Series: Part 3
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25 Potential KPIs for Sponsorship Deals

ROI Series: Part 2
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10 Components of a Sponsorship Deal that Could Affect ROI

ROI Series: Part 1
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Achieving Success in Your Sponsorship Activations

Activation Series: Part 2
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7 Simple Ways to Effectively Activate a Sponsorship Deal

Activation Series: Part 1
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Negotiating Sponsorship Agreements: 8 Key Things to Consider

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7 Key Elements to Include in a Winning Sponsorship Proposal

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Success in Sponsorship: Understanding Your Audience in 3 Steps

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Beyond Basics: Unveiling the Secondary Benefits of Sponsorships

Benefit Series: Part 2
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6 Key Benefits of Sponsorships & Other Marketing Partnerships

Benefit Series: Part 1
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The 6 Most Common Types of Sponsorships

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An Introduction to the Power of Sponsorships

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