2022-23 NIL Marketing Partnerships Report

In-depth analysis of more than 1,000 brands, 2,000 deals, and 2,150 social posts across 14 college sports compiled using
SponsorUnited’s proprietary platform data.

Access exclusive sponsor data and insights: 2022-23 NIL Marketing Partnerships Report

  • NIL trends and insights
  • NIL leading sponsors and thriving categories
  • March Madness feature
  • NIL athlete social data and analysis


Social data was collected using SponsorUnited’s social media tracking metrics, namely “Total Engagement” and “Followers Engaged” (Engagement Rate,) and compiled from property or person-controlled Instagram, Facebook, Twitter, TikTok, and LinkedIn accounts and social activity.

This report was jointly authored by SponsorUnited’s Business Intelligence and Marketing Departments, using data from January 1, 2022, through March 1, 2023.