Sponsor Insights

Craft Beer | Sponsorship Report

The Craft Beer sub-category of Alcohol, ranks in the top 15 for total deals across Major Pro Sports. It is #4 on the list for Major League Baseball.

We give you an inside look at the top brands in this space and highlight deals from Karbach Brewing, Elysian Brewing, and Founders Brewing Co. 65% of deals done within this sub-category include a digital media asset, while 26% have venue entitlements.

Heineken | Brand Spotlight

Heineken Brand Report

MLS Heineken Rivalry Week is back, and it starts tonight. The LA Galaxy host the San Jose Earthquakes.

The HEINEKEN Company has notable partnerships, assets, and activations within MLS and other leagues.

Lollapalooza 2021 | Instant Replay

Lollapalooza 2021

Lollapalooza saw many brands activate to give attendees a weekend to remember.

Bud Light Seltzer, Grubhub, T-Mobile and Bumble all activated in unique ways providing fun and creative experiences.

Corona | Brand Spotlight

As we enter happy hour on the East Coast, we showcase one of the most popular brands of the day, Corona.

With a presence in over 150 different properties and 40 leagues/associations, Corona boasts a large presence throughout sports and entertainment.

44% of all Corona’s sponsorship deals include static signage, while 19% have venue entitlements. Happy Cinco de Mayo!

Beer | Company Comparison

On National Beer Day, we compare sports and entertainment data of four major beer companies. Anheuser-Busch leads the way with 583 total sponsor deals, while Molson Coors comes in at number two with 236.

Top Beer Brands within Sponsorship

Ever wonder who the most active beer brands are across sports and entertainment? Today, we give you an inside look on who the top players are across sports and entertainment properties.

Bud Light makes the top five in major pro sports, music, and athlete endorsements, while taking the top spot for two of those property types.

Whiskey | Sponsorship Report

We start St. Patrick’s Day with the first of a parade of posts and some Whiskey (insights). 23% of total assets in this category include a social post, with Whiskey brand Proper Twelve claiming the most engaging social media post in the category. Jack Daniel’s, Jim Beam, Crown Royal and Jameson lead the category in number of deals.

Spiked / Hard Seltzer | Category Report

Spiked seltzer has grown at a record pace over the past two years. Increasingly, spiked seltzer brands have become active in the sports and entertainment sponsorship space.

Bud Light Seltzer, White Claw, and Truly lead the way in the category. New entrants to the space such as Mighty Swell have started to generate buzz. 28 brands to date have entered the sponsorship space.

Spirits & Distributers | Category Report

One of the most competitive categories in sports and entertainment is Spirits. With over 390 brands vying for share of voice, the category can be sold exclusively or split among different types of spirits.

Whiskey leads the way with 87 brands having a deal, while Tito’s Handmade Vodka is first among all brands in total deals. The National Hockey League (NHL) is the top league in the Spirits category with all NHL teams having a deal in this category.