Sponsor Insights

Cannabis (CBD & Hemp) | Sponsorship Report

The Cannabis (CBD, Hemp) category continues to grow. Over 100 new brands entering the sponsorship and media space over the last 2 years.

cbdMD leads the category in total sponsorships deals. cdmMB has partnerships across 16 different leagues/associations. Other notable brands in this category include Beam Organics, Medterra, and Pure Spectrum.

CBD & Cannabis | Category Report

CBD & Cannabis are growing categories in sports and entertainment.

An impactful player in the athlete endorsement and music festival space. This category could see exponential sponsorship growth if state and Leagues continue to loosen restrictions.

Many current and former athletes continue to be heavily involved in the CBD space. This week, Magic Johnson announced he would be signing a deal to invest in Uncle Bud’s Natural CBD & Hemp products.