Sponsor Insights

NCAA NIL | Sponsorship Activations

NCAA NIL ReportThe new NIL rules take hold of Collegiate Athletics. We showcase some brands and athletes creating unique social media posts and activations as they launch their partnerships.

Women’s Final Four | Sponsorship Report

UCONN Women’s basketball is winning off the court as well. With 72% more social media followers than the other three schools in the Final Four 𝐂𝐎𝐌𝐁𝐈𝐍𝐄𝐃.

Let’s breakdown the partnerships of University of Connecticut, University of Arizona, University of South Carolina, and Stanford University.

#NCAA #sports

NCAA Basketball Signage | Sponsorship Report

The Sweet 16 starts Saturday. Here is an overview of the NCAA basketball signage throughout the season.

With 2,351 brands having signage overall, State Farm Ž, The Coca-Cola Company and GEICO are the top three ranked by total deals.

277 properties sold signage this year having on average 8.5 brands purchasing this asset. Court side Apron ranked first with 2004 brands leveraging the placement.

Georgia vs. Alabama 2020 | Instant Replay

The biggest college football game of the year thus far saw Alabama defeat rival Georgia 41-24 in a matchup of SEC stalwarts.

During the broadcast on CBS, large brands such as The Home Depot, GEICO, and Aflac gained exposure through integrated featured segments.

Notably, when we look at the school sponsors two local brands have the most total assets for their respective teams, Alfa Insurance with Alabama and Georgia Power Company with the University of Georgia.

#NCAA #sports

NCAA 2019-2020 | Sponsor & Media Report

Like any good National Football League (NFL) team getting ready for the draft, we thoroughly scouted 9,862 brands partnering with NCAA schools this season, dissecting and analyzing 14,603 deals, to come up with our version of a scouting report.

Besides the above, did you know…

– 1 out of 5 brands bought multiple school sponsorships?

– The top 15% of sponsors make up 50% of all sponsorship deals?

– Less than 10 total brands have 100 sponsorships?

– While the average major pro team has over 100 sponsors, less than 10 schools have 100+ sponsors.