Sponsor Insights

National Coffee Day | Sponsorship Lineup

Coffee brands LineupIt’s National Coffee Day. We’re highlighting the three most active brands in the QSR coffee category: Dunkin’, Starbucks, and Tim Hortons.

Dunkin’ leads these brands in total sponsorship deals, including deals with the National Hockey League (NHL) and San Diego Padres (MLB).

Juice, Ciders, Isotonic, & Energy Drinks | Sponsorship Report

Juice, Ciders, Isotonic Drinks

With BioSteel and Monster Energy securing deals this month with the Los Angeles Lakers and Ultimate Fighting Championship respectively. We highlight the Juice, Ciders, Isotonic, & Energy Drink category to see how the brands stacked up against the rest.

Gatorade ranks #1 in sponsorships with 29% of total deals in the category. 10% of Red Bull’s deals are with esports teams.

Coffee & Energy | Sponsorship Report

College students everywhere are preparing for and taking final exams. We spotlight the top 10 brands in the coffee and energy drinks categories ranked by most sports and entertainment deals.

Dunkin’​ Brands’, Tim Hortons and Starbucks lead the way for Coffee. The energy category is led by Red Bull, Monster Energy and Mountain Dew Game Fuel.