Many high profile brands activate as the Australian Open which wrapped up this weekend.
Kia Motors America, Mastercard and Infosys were notable brands visible during the event. Novak Djokovic and Naomi Osaka come away victorious.
We take a look at sponsorship activity that revolves around the various leagues such as the WTA and ATP Tour.
Brands like Emirates, ROLEX, and American Express boast a large presence in this landscape. The international presence in tennis continues to evolve.