For the first time, Apple TV+ covered MLB Friday night baseball and their brand integrations throughout the broadcasts were seamless. The doubleheader broadcast was presented by Cue Health and ZipRecruiter and Apple products were uniquely featured throughout the broadcast.
Apple TV+’s first iteration of their MLB broadcast featured the New York Mets vs. the Washington Nationals and the Houston Astros vs. the Los Angeles Angels, covered by Stephen Nelson (play-by-play), Hunter Pence (analyst), Katie Nolan (analyst), and Heidi Watney (reporter).
Sub-brands and concepts from Apple were integrated during the competition aiming to enhance the viewers experience. Each player’s “Walk Up Song” was presented by Apple Music with the Apple Music Logo and song details featured on screen next to the batter. How long until Apple integrates a QR code for viewers to automatically download or purchase music directly from the TV during Friday night games?
Apple’s Siri was utilized to activate both entertainment and event related content, providing fans with fun trivia questions and calculated probability stats during the games. Reporter Heidi Watney conducted interviews while wearing a pair of Apple Airpods Max. For added exposure for the brand, Watney was interrupted during her live interview with Jeremy Peña’s parents by Peña’s first ever career home run.
Amazon is also making headway in the professional sports broadcast game in 2022, after Prime Video was announced as the exclusive home of NFL Thursday Night Football. Prime Video’s first NFL broadcast was in 2017, with non-exclusive streaming rights to ten regular season games. The new Thursday coverage will feature legendary sports broadcaster Al Michaels, who covered his record 11th SuperBowl this past year. The National Football League currently partners with Amazon by leveraging Amazon Web Services (AWS) to provide new stats that create better experiences for fans, players and teams.
Apple TV+’s studio’s Pre-Game Show was presented by BetMGM and Post-Game Show by SoFI. The Friday night coverage will continue through the season, including tonight for Jackie Robinson Day. Broadcasts for Apple TV+ coverage are available in the United States, Canada, Australia, Brazil, Japan, Mexico, Puerto Rico, South Korea and the United Kingdom.