Sponsor Insights

Streaming Services | Activation Spotlight

Streaming Services ActivationsThe Streaming Services category continues to grow as new platforms enter the space at a rapid pace, with the top ten services accounting for 200+ sponsorship deals in 2021.

We highlight the activations of some platforms in a category that is led by Amazon Prime Video, NetflixYoutubeTV and Disney Plus.

NHL on TNT & Sportsnet | Sponsorship Recap

NHL on TNTNHL on SportsnetLast night was the second night of the NHL hockey this season. The NHL games were broadcasted nationally in the United States & Canada on TNT & Sportsnet respectively.

DraftKings Inc.SAP & Lexus had featured segments on TNT. Energizer, Tylenol & Scotiabank were seen throughout the broadcast on Sportsnet.

NHL on ESPN | Sponsorship Recap

NHL ON ESPNThe NHL is back on ESPN after 17 years. The Pittsburgh Penguins took on the defending Stanley Cup Champions the Tampa Bay Lightning last night for the first puck drop of the season.

Caesars Sportsbook, Expedia, Honda & MassMutual are some of the brands that had featured segments, while over 45 brands had a broadcast ad throughout the game.

Ryder Cup 2021 | Sponsorship Recap

The 2021 Ryder Cup (Golf) saw team USA beat Europe 19-9 over the weekend. Many domestic and international brands took to the course for the viewers around the world to see.

RBCBMW GroupROLEX, and Topgolf are a few of the brands with signage and/or featured during the broadcast.

Emmy Award Show 2021 | Instant Replay

Emmy Award Show Sponsorship Recap

The 73rd Emmy Awards took place last night with EY and FIJI Water having product placement during the broadcast. EY has been a partner of the award show for 33 years. Fiji has been the Official Water for the last 8 years.

A total of 52 different brands bought ads during the broadcast. Kia, Amazon, and Canva being three of the most frequently run commercials.

MTV VMA’s 2021 | Instant Replay

Last night the MTV Video Music Award’s rolled out the red carpet with many notable brands leveraging the event. Justin Bieber and Olivia Rodrigo stole the show each taking home multiple awards. Rodrigo won the Best New Artist Award presented by Facebook.

43 brands integrated into the broadcast. Burger King, Coors Light, GEICO, and Toyota Motor Corporation leveraged featured segments during the show.

NFL Kickoff 2021 | Featured Segments

NFL Kickoff 2021

The NFL kicked off last night with the Tampa Bay Buccaneers beating the Dallas Cowboys 31-29.

Amazon Web Services (AWS)ChevroletGEICOToyota Motor CorporationWalmart, and Lowe’s Companies, Inc. leveraged featured segments during the broadcast.

MLB Field of Dreams Game 2021 | Instant Replay

MLB Field of Dreams

“𝙏𝙝𝙚𝙮’𝙡𝙡 𝙬𝙖𝙩𝙘𝙝 𝙩𝙝𝙚 𝙜𝙖𝙢𝙚 𝙖𝙣𝙙 𝙞𝙩’𝙡𝙡 𝙗𝙚 𝙖𝙨 𝙞𝙛 𝙩𝙝𝙚𝙮 𝙙𝙞𝙥𝙥𝙚𝙙 𝙩𝙝𝙚𝙢𝙨𝙚𝙡𝙫𝙚𝙨 𝙞𝙣 𝙢𝙖𝙜𝙞𝙘 𝙬𝙖𝙩𝙚𝙧𝙨. 𝙏𝙝𝙚 𝙢𝙚𝙢𝙤𝙧𝙞𝙚𝙨 𝙬𝙞𝙡𝙡 𝙗𝙚 𝙨𝙤 𝙩𝙝𝙞𝙘𝙠 𝙩𝙝𝙚𝙮’𝙡𝙡 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙗𝙧𝙪𝙨𝙝 𝙩𝙝𝙚𝙢 𝙖𝙬𝙖𝙮 𝙛𝙧𝙤𝙢 𝙩𝙝𝙚𝙞𝙧 𝙛𝙖𝙘𝙚𝙨…” – 𝙏𝙚𝙧𝙧𝙖𝙣𝙘𝙚 𝙈𝙖𝙣𝙣

Major League Baseball – Field of Dreams. We highlight the brands that made their way to Dyersville, Iowa.

Chevrolet, Credible, Camping World & Mattress Firm are a few of the brands that were seen throughout the game.

MLB Home Run Derby 2021 | Instant Replay

On a record breaking night for Pete Alonso, we highlight the sponsorship and media activity of the 2021 T-Mobile Major League Baseball Home Run Derby.

Presenting sponsor, T-Mobile, had many unique activations while DraftKings Inc., Arm & Hammer, and Utz Brands, Inc. also activated at the event giving fans a night to remember.

U.S. Open 2021 | Instant Replay

The 2021 U.S. Open (Golf) at Torrey Pines took place this weekend with Jon Rahm taking home the coveted trophy.

NetJets advertised on the broadcast and also has a deal with three of the top five finishers. Other brands making an impact during the event were LexusAmerican Express & ROLEX.