The Houston Dynamo of the MLS and their sister team the Houston Dash in the NWSL have signed a deal with Fubo Gaming, the betting subsidiary of FuboTV. This partnership marks the first deal for Fubo Gaming in the MLS but also rumored to be the most lucrative partnership ever for an MLS club coming in at nearly $180 Million.
The partnership makes the brand the Official Sports Betting Partner of both clubs and the FuboTV logo will be featured on both of the teams training kits during the 2022 season. The agreement also includes branding and signage through the club’s home field, PNC Stadium, as well as promotions on the teams social media channels and podcasts. The two organizations will work together to support community initiatives throughout the duration of the partnership.
The deal within the MLS marks Fubo Gaming’s 3rd Major Pro Sports League deal in the US. According to SponsorUnited data, they currently have a deal in the NFL with the New York Jets. This deal includes naming rights to a lounge now named the Fubo Sportsbook Lounge. In addition, the brand has a deal with the NBA as an authorized gaming partner which allowed them to sign a multi-year deal with the Cleveland Cavaliers.