The MLB Home Run Derby, presented by T-Mobile, took place Monday in LA, with Juan Soto of the Washington Nationals–arguably the hottest player in professional baseball– taking home the championship.
Over 30 brands, all MLB partners, had signage across Dodger Stadium. T-Mobile’s nearly 15 assets ranged from event-related content (a sponsored 30 seconds of bonus batting time for each contestant who hit two home runs over 440 feet) to signage across the outfield.
Meanwhile, more than 50 brands leveraged the event’s ESPN broadcast with commercials. Notably, 3 of the top 5 TV advertisers were within the QSR Pizza category:
- Lending Tree
- Papa Johns
Home Run Derby champion Juan Soto–the youngest player ever to debut in the MLB, at age 19 in 2018–has 5 endorsement deals, with Under Armour, Lids, Glu Mobile, QuickBooks, and Wilson Sporting Goods. Unlike many other pro athletes, Soto utilizes TikTok, where he showcases his QuickBooks & Under Armour sponsorships.
The Derby was followed by the 2022 MLB All-Star Game on Tuesday, where the American League beat the National League by a score of 3-2.
With 8 total assets, GEICO served as presenting sponsor of the broadcast on FOX. GEICO and MasterCard were the top advertisers, with 6 commercials each during game breaks.
Chevrolet, Google Cloud, MasterCard, and Papa Johns each presented featured segments during the game:
- Chevrolet sponsored the MVP Award, which went to New York Yankee, Giancarlo Stanton.
- The “Statcast,” which measures the exit velocity and distances of home runs, was sponsored by Google Cloud.
- MasterCard sponsored the Stand Up To Cancer portion of the broadcast.
- The pre-show “Countdown to First Pitch” clock and the starting lineups at gametime were both sponsored by Papa John’s.
Similar to the Home Run Derby, signage at the stadium from MLB partners included a variety of assets, such as projected, 1st & 3rd baseline signage, and lower bowl signage.