Nearly two months into the MLB season and brands are already leaving their mark on fans with their unique MLB collaborations. From high end apparel to snacks and alcohol, brands are making an impact across stadiums utilizing players, teams and the league to promote their brands.
What’s so special about these partnerships?
Hi-Chew has teamed up with three MLB teams, the Chicago Cubs, Tampa Bay Rays & St. Louis Cardinals to bring their candy to the stadiums. Hi-Chew will be available in-stadium for fans and even the Cardinals players in the dugout, to enjoy. The brand will also sponsor the Dance Cam for the Cardinals, the Kids Club for the Rays and have video board signage with the Cubs. Not a bad gig for an international brand brought stateside.
Gucci has created another MLB Capsule collection which will be sold through Gucci’s Vault, an online concept store. Fans can purchase limited-edition Gucci x MLB apparel inclusive of varsity jackets, zip-up hoodies, co-branded caps, and more.
As the Official Treat and Burger of the MLB Dairy Queen partnered with four MLB stars, Tim Anderson, Cody Bellinger, Bryce Harper & Fernando Tatis Jr. in a new advertising campaign. Tim Andersona & Bryce Harper will be going head to head promoting their favorite stackburger and blizzard treat and fans can even vote on the winning meal.
Budweiser and the MLB extended on their partnership right after the lockout ended this year. Budweiser partnered with 14 teams showcasing the team’s branding on the front of their cans for sale in each team’s city.