The Pharma & Over the Counter category has more than 730 active brands buying sponsorship or media, averaging 1 sponsorship deals per property and 2 deals per brand. Television ads were the category’s most frequently bought assets over the last year, with property entitlements, social posts, digital content, and radio ads completing the top 5 in that order.
Pharma giant Pfizer reigns supreme among active brands with 37 sponsorships–the Brooklyn Nets and LA Galaxy among them–leading biopharmaceutical company Gilead Sciences takes second with 22 deals. Australian brand Chemist Warehouse secured third with 21 deals, followed by Mucinex, Keeps, Moderna, Johnson & Johnson, Biofreeze, Bayer, and Novo Nordisk comprising the remaining top 10.
Intriguingly, the category saw incredible total engagement of more than 11M across 6K+ unique posts in the last 12 months. The most successful post and social campaign, by influencer TooTurntTony with BlueChew, engaged more than 700K followers and 1.8M with 5 posts, respectively. The #2 social campaign, between Brazilian sports club SC Corinthians and Neo Quimica, racked up 878K engagements across a staggering 266 posts.