Sponsor Insights

Alexander Ovechkin | Trading Card

With eight goals in seven games, NHL‘s Alexander Ovechkin is working his way up on the all-time goals list. He is nearing Wayne Gretzky.

Ovechkin has eight endorsement deals including NikeFanatics, Inc. and Ethernity Chain and also stared in a new MassMutual commercial.

NHL on TNT & Sportsnet | Sponsorship Recap

NHL on TNTNHL on SportsnetLast night was the second night of the NHL hockey this season. The NHL games were broadcasted nationally in the United States & Canada on TNT & Sportsnet respectively.

DraftKings Inc.SAP & Lexus had featured segments on TNT. Energizer, Tylenol & Scotiabank were seen throughout the broadcast on Sportsnet.

NHL on ESPN | Sponsorship Recap

NHL ON ESPNThe NHL is back on ESPN after 17 years. The Pittsburgh Penguins took on the defending Stanley Cup Champions the Tampa Bay Lightning last night for the first puck drop of the season.

Caesars Sportsbook, Expedia, Honda & MassMutual are some of the brands that had featured segments, while over 45 brands had a broadcast ad throughout the game.

NHL | 2021 Sponsor & Media Report

NHL playoffs kicked off this week after a 56-game season. Here is the NHL 2020-21 Sponsor & Media Report.

The League saw three new assets enter the fold this year with helmet signage, leading edge wrap and projected on ice signage. Brands expanding their presence in the League this year include Progressive Insurance, Guaranteed Rate, Truly, and Lucas Oil.

NHL Opening Night | Instant Replay

The National Hockey League season began last night. The Philadelphia Flyers defeated the Pittsburgh Penguins 6-3 on NBC Sports.

Brands showcased through featured segments during the broadcast were Honda, Liberty Mutual Insurance, New Amsterdam Vodka, Peloton Interactive, PointsBet, and SAP.


NHL 2019-2020 | Sponsor & Media Report

With the National Hockey League (NHL) season on pause, we take a look back at the 2019-20 season in our League Sponsor & Media Report. Honored to work with the majority of NHL teams, many of whom have driven these amazing partnerships and keeping the teams and employees affected by this stoppage in our thoughts.