Sponsor Insights

Climate Pledge Arena | Venue Report

As the first season for the Seattle Kraken has come to an end at Climate Pledge Arena, SponsorUnited highlights some of the unique features found at the arena. Although Amazon has the naming rights to the arena, the brand wanted to highlight their sustainability initiative given the arena name, “Climate Pledge Arena”.

Have you ever seen plane size signage inside of a venue? SponsorUnited has, one of the more creative pieces of “signage” found in the Alaska Airlines Atrium is an entire Alaska Airlines plane on display as part of their sponsorship deal.

Symetra, the first official sponsor of the Seattle Kraken, has over 20 unique sponsorship assets with the team including the Symetra Club located downstairs by the escalators. In the arena, Symetra has over 15 total sponsorship assets, signage on the concourse while many other assets can be seen while the game is in play including dasher board and videoboard signage.

Coors Light has over 10 unique sponsorship assets within the arena. This includes the “Coors Light Center Ice” bar which is purposely placed near center ice. Along with this bar, the brand has other clubs throughout the concourse like the “Mountain Market” and the “Coors Light Landing”.

Near the Symetra club by the escalators located in “The Deep”, is the Washington Federal Club. Not only does the WaFd Bank have naming rights to the club, but they also can be seen during the game with entertainment related content “Save of the Game” as well as on the Zamboni which they also sponsor.

The arena has many unique features as it is the first arena completely powered by renewable energy. Rather than a center hung scoreboard, they have a six-sided ceiling scoreboard designed not to interfere with any sightlines.


NHL Skills Challenge | Instant Replay

The 2022 NHL All-Star Skills Competition presented by DraftKings Inc. featured brands sponsoring the events.

Discover Financial Services, Honda, EA SPORTSDunkin’​ and Verizon were among the brands who had a presence during the competition.

Major Pro Sports | Technology Sponsorships Annual Report

Major Pro Sport Tech Insight

The Tech Category is now the 6th highest ranked within Major Pro Sports sponsorships, averaging 9 sponsorship deals per team. Over 400 technology and consumer electronics brands are buying sponsorship or media across the leagues.

Interested in learning more about spend data within the Technology and Consumer Electronics industry? Download the Technology Annual Report for FREE now at SponsorUnited.com.