Sponsor Insights

Socios.com | Sponsorship Report

The fan engagement and rewards app Socios.com has had over a 100% YOY growth in total sponsorships from 2020-2021.

Brand deals include the Ultimate Fighting Championship, LaLiga, and New England Patriots (NFL). Most recently, the Los Angeles Lakers (NBA) after signing a deal with the team this week.

Google 2021 | Sponsorship Report

Google 2021 Sponsorship Report

Including its sub-brands, Google has league partnerships with both the National Basketball Association (NBA) and Major League Baseball (MLB). Google’s league partnership with the NBA includes Youtube TV as the official presenting sponsor of the 2021 NBA Finals.

National Technology Day Top 10

It’s National Technology Day! To celebrate, we are showing you the top 10 most active technology brands in sponsorship deals within sports and entertainment.

Microsoft, LG Electronics, and CDW are the current leaders in this space. Do you think a new brand will crack the top ten in 2021?