Sponsor Insights

Bayern vs Dortmund | Sponsorship Overview

Bayern vs Dortmund

Longtime rivals Borussia Dortmund and Bayern Munich face off in Der Klassiker this weekend.

Both teams have had their stadium naming rights with Signal Iduna and Allianz respectively since 2005. Allianz has deals with 15 properties across European soccer and the MLS.

Streaming Services | Activation Spotlight

Streaming Services ActivationsThe Streaming Services category continues to grow as new platforms enter the space at a rapid pace, with the top ten services accounting for 200+ sponsorship deals in 2021.

We highlight the activations of some platforms in a category that is led by Amazon Prime Video, NetflixYoutubeTV and Disney Plus.

Ballon d’Or 2021 | Sponsor Insights

Lionel Messi has won the 2021 Ballon d’Or annual football award, earning his record-extending 7th Ballon d’Or in 13 years. Robert Lewandowski, Jorginho and Karim Benzema were the top runner-ups for this award.

We compare the sponsorship activities and social following of these four star players in 2021.


Consumer Electronics Category | Sponsorship Report

Consumer Electronics

Black Friday is in full swing and with Cyber Monday on the way, Consumer Electronics is top of mind for holiday shoppers.

The Consumer Electronics category has an average of 7 sponsorship deals per brand and today we are highlighting some of the activations across brands like Samsung ElectronicsBose CorporationLogitech and more!

Macy’s Thanksgiving Day Parade | SponsorInsights

Happy Thanksgiving to all! The 95th Macy’s Thanksgiving Day Parade is back and ready to celebrate in 2021. We highlight Macy’s and some of the artists performing during the parade.

#retail #music #entertainment

Grocery Category | Sponsorship Report

As people make their last minute stops to the grocery store in preparation for Thanksgiving, we highlight the Grocery category.

In 2021 Kroger was the #1 brand for Cause-Related Marketing Initiatives with 32% of their marketing initiatives related to hunger relief. Kroger also leads the Grocery Category in total sponsorships deals. Other notable brands in this category include MeijerH-E-B, and Publix Super Markets each with 40+ sponsorship deals.

Retail Category | Sponsorship Report

Retail Report

Black Friday is 180 hours away. We’re highlighting Retailers leveraging sports & entertainment to drive foot and digital traffic.

20 retail brands including The Home DepotLowe’s Companies, Inc. and DICK’S Sporting Goods are in the top 10% of most searched brands on the SponsorUnited platform.

ICC Member Nations | Sponsorship Overview


ICC Member Nations Report

We highlight all 16 nations that played Cricket this season and the sponsorships across the member nations.

Castore, Lifebuoy, CoinDCX, and Gatorade were four of the many brands having visibility throughout the season.

2021 Marathons | Sponsorship Overview

2021 Marathons ReportIn 2021 was the return of the marathon. Today, we highlight the marathon sector of the endurance category.

Food Products was the leading category in 2021. Gatorade, Michelob Ultra, Dole Food Company, and Nuun Hydration were the top brands featured during the events.

NHL on TNT & Sportsnet | Sponsorship Recap

NHL on TNTNHL on SportsnetLast night was the second night of the NHL hockey this season. The NHL games were broadcasted nationally in the United States & Canada on TNT & Sportsnet respectively.

DraftKings Inc.SAP & Lexus had featured segments on TNT. Energizer, Tylenol & Scotiabank were seen throughout the broadcast on Sportsnet.