Continuing their hot streak in February, nearly 1 out of every 3 brands was still in the financial category, just two less this month than January. Four of the brands in the category were Cryptocurrency brands while 3 out of the top 10 were Crypto brands as the topic of digital innovation continues to stay top of mind. The only two brands that stayed in the top 10 from January to February were FTX and Crypto.com, while Coinbase in the same category jumped in. HelloFresh saw a jump from #57 in January to #1 in February after they entered the NHL.
Their newest partners, the New York Islanders, Los Angeles Kings and Nashville Predators all include a promotion sponsorship for fans who use a promo code dedicated to the team. Within each venue the brand will also be visible with digital signage such as exit tunnel signage with the Predators and Islanders.
Overall, HelloFresh has over 65 sponsorship deals having over 20 sponsorships within the podcast space and 6 sponsorship deals within the NFL and NHL. The New York Liberty and HelloFresh have a deal with 10 sponsorship assets including TV-Visible signage as well as their logo on the sideline surface. New York and Los Angeles are the top markets for the brand each having four sponsorship or media deals in the market. Interesting to note that in both markets, the brand has a deal with the WNBA team and one NHL team. Paige Turley, a reality tv influencer, posted the highest engagement with the brand within all of their branded social media posts while the LA Kings have the highest amongst teams.