ParkMobile’s partnership with the Cleveland Cavaliers has enhanced the fan experience this year by allowing attendees to purchase parking in advance of games and events at Rocket Mortgage FieldHouse. The collaboration integrates ParkMobile’s services into key touchpoints like the team’s mobile app, SeatGeek, and digital communications, delivering convenience and efficiency for fans. This frictionless parking solution streamlines arrivals and departures, creating a seamless game-day journey from driveway to venue. 

“Our partnership with ParkMobile has transformed gamedays, turning what may have been viewed as a potential challenge into an opportunity for ease and excitement. Fans can now begin their Cavs experience the moment they secure their parking spot, building anticipation for the game or concert ahead,” said Allison Howard, Chief Commercial Officer at the Cleveland Cavaliers and Rock Entertainment Group.

“By integrating our seamless parking solution into key touch points like the Cavs mobile app and SeatGeek,” added Andy Harman, Vice President of Sales at ParkMobile, “we’ve made it easier for fans to plan their trips to Rocket Mortgage FieldHouse. With access to over 6,000 parking spaces and a streamlined pre-purchase process, we’re thrilled to help create an enjoyable journey from driveway to venue, delivering unmatched convenience and efficiency to Cavs fans.”

Partnership Highlights

Various activations are featured, including the integration of parking purchase options into the Cavs mobile app, SeatGeek, and Know Before You Go emails for all events. Fans benefit from app push notifications, in-arena digital signage, web and app banner ads, digital season parking packages, and raffle opportunities for branded team swag. By collaborating with parking operators (such as LAZ, Platinum Parking, and ProPark) across the downtown Cleveland area, ParkMobile ensures over 6,000 parking spaces are available to fans, easing the stress of parking on game day.

‍Measuring Success

Success of the partnership is measured by conversion rates from clicks to purchases, revenue generation, app downloads in the Cleveland area, and customer satisfaction. Data collection via web and app activity, transaction reports, and real-time customer feedback ensures continuous improvement, addressing fan needs and optimizing the parking experience.

Strategy and Innovation

The partnership aligns with ParkMobile’s broader commitment to enhancing mobility and convenience in Cleveland, where the brand became the first-ever digital payment option for the city in 2023. Offering pre-purchase for single-game parking for the first time, the Cavs extend digital innovation beyond the venue to parking lots around the city. This initiative highlights the team’s dedication to a world-class game-day experience, complementing its reputation as one of the best in sports.

Execution and Collaboration

Collaboration was key, with both teams working closely on creative assets, copy, and integrations. Efforts included embedding ParkMobile’s web widget on the Rocket Mortgage FieldHouse website and integrating parking purchase options into SeatGeek and the team’s mobile app. By offering fans a quick, frictionless purchasing process from Cavs-branded platforms, the partnership provides convenience fans haven’t had before.

Challenges and Solutions

A significant challenge was determining parking availability throughout downtown. ParkMobile’s partnerships with prominent parking operators ensured access to premium locations, delivering a reliable solution for fans.

Future Opportunities

The partnership has strong potential for growth, including expanding parking options and further technological integrations to enhance the fan experience. Proactive use of marketing assets and creative collaboration between the Cleveland Cavaliers and ParkMobile have set the stage for continued success and scalability.

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