Front Range Toyota Stores and the Colorado Rapids have teamed up for an impactful sponsorship campaign to empower youth soccer: Corner Kicks presented by Toyota blends game-day excitement with community giving. This initiative links Toyota’s brand with the Rapids through social media engagement, in-stadium activations, and a donation program benefiting youth soccer. Every corner kick taken by the Rapids generates a $100 donation from Toyota to support local youth soccer programs, and the stakes rise to $1,000 if a goal is scored directly from a corner. At the end of the season, Toyota and the Rapids’ community relations team allocate the total funds to a soccer-specific cause benefiting local youth.

Brand integration is a key element of the campaign, with the Rapids and Toyota logo lockup prominently displayed across multiple platforms, including social media, in-game content, and club-specific channels. Fans inside the stadium experience Toyota’s presence through LED and video board graphics, as well as PA announcements reinforcing the brand’s commitment to both the team and the community. Post-match social updates track the growing donation total, keeping fans engaged throughout the season. A culmination video at the end of the campaign showcases the overall impact, bringing visibility to Toyota’s role in supporting youth soccer.

The sponsorship activation reaches its peak with a donation event where Toyota and the Rapids distribute soccer equipment to young athletes. For the 2024 season, Toyota’s contributions resulted in the donation of over 3,000 soccer balls to youth across the Colorado Front Range. This partnership not only strengthens Toyota’s connection with soccer fans but also demonstrates its dedication to fostering the next generation of players, making the Corner Kicks presented by Toyota campaign a standout example of sponsorship with purpose.