NFL SPRED Report 2023

The NFL SPRED Report 2023 examines the social performance ranking of endorsement deals involving NFL athletes and top draft prospects. In addition, the report provides insights into athletes’ popularity and engagement on social media platforms, enabling brands to make informed decisions on potential endorsements and partnerships.


This report offers an in-depth analysis of brand endorsements and social engagement across nearly 425 NFL athletes. Compiled using SponsorUnited’s proprietary platform, the data encompasses more than 700 brands, 1,400 deals, and 2,375 social posts. The report was jointly authored by SponsorUnited’s Marketing Research & Insights and Marketing Departments, using data from April 25, 2022 through April 25, 2023.