2022-23 NIL Marketing Partnerships Report
In-depth analysis of more than 1,000 brands, 2,000 deals, and 2,150 social posts across 14 college sports compiled usingSponsorUnited’s proprietary platform data.
Access exclusive sponsor data and insights: 2022-23 NIL Marketing Partnerships Report
- NIL trends and insights
- NIL leading sponsors and thriving categories
- March Madness feature
- NIL athlete social data and analysis
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Methodology:
Social data was collected using SponsorUnited's social media tracking metrics, namely "Total Engagement" and "Followers Engaged" (Engagement Rate,) and compiled from property or person-controlled Instagram, Facebook, Twitter, TikTok, and LinkedIn accounts and social activity.
This report was jointly authored by SponsorUnited's Business Intelligence and Marketing Departments, using data from January 1, 2022, through March 1, 2023.
About SponsorUnited:
Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so our clients can make impactful decisions that drive business.
With over 340,000 brands, 1.6 million deals, and 11.4 million data points across sports, entertainment, media, and talent, our SaaS database enables brands, rights holders, and agencies to partner more effectively. By delivering real-time trends, on-demand research, and the most comprehensive data available, we connect the entire sponsorship ecosystem and are rewriting the partnership playbook.
