2024 Olympics Partnerships Preview
The 2024 Olympics in Paris present an unparalleled opportunity for brands to engage with a global audience and elevate their market presence. As the world's premier sporting event, the Olympics offer a unique platform for brands to connect with diverse consumer segments through strategic sponsorships and innovative activations.
- Brands revolutionizing Olympic sponsorship strategies
- Athlete-centric content and unique experiences
- Social media boosts athlete influence
- New sponsorship opportunities for 2028
Methodology:
This preview offers an in-depth analysis of brand sponsorships, endorsements, and social engagement across the International Olympic Committee, National Olympic Committees, and Olympic athletes, encompassing more than 430 athletes and 160 National Olympic Committees from July 8, 2023 to July 15, 2024.
Sponsorship deal count across the IOC, National Olympic Committees, and Olympic athletes includes both the parent company and its sub-brands. In cases where a parent company secures a sponsorship deal and provides exposure for multiple sub-brands, the exposure of each sub-brand is counted as a separate, individual deal.
Social data was collected using SponsorUnited's proprietary social media tracking metrics—specifically "Total Engagement" and "Followers Engaged" (Engagement Rate). Data was compiled from property or person-controlled accounts on Instagram, Facebook, X (Twitter), TikTok, and LinkedIn, as well as social activity metrics. Sponsorship data was gathered from multiple sources, including observed brand placements, team websites, and official announcements.
This preview was jointly authored by SponsorUnited's Marketing, Research, and Analytics teams. Data for this preview was sourced from SponsorUnited's extensive database, which tracks and analyzes sponsorship activity across IOC,NOC, and Olympic athletes.
About SponsorUnited:
Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so our clients can make impactful decisions that drive business.
With over 386,000 brands, 2.1 million deals, and 17.6 million data points across sports, entertainment, media, and talent, our SaaS database enables brands, rights holders, and agencies to partner more effectively. By delivering real-time trends, on-demand research, and the most comprehensive data available, we connect the entire sponsorship ecosystem and are rewriting the partnership playbook.
